Internet Marketing - Return on Investment

In the time of globalization different part of world are connecting  with each other through various medium and when term “business” comes to mind, Website has been very crucial tool for every size of businesses to connect globally. Even Small scale businesses also prefer to appear online with the help of website. The PC penetration of the world has been increasing rapidly since last around 7 years and the behaviour of people dealing with daily life online is also changing with it. Google has been the biggest search engine and the source to get the information. Google had been target to get visitors for websites and to generate online business when people started using Google to get information. Thus, Google, Facebook, twitter are such websites which are used to market products online. To reach audience online, Search engine optimization, pay per click, social media marketing, email marketing and affiliate marketing are the ways to get people visit your website to purchase your products or services but, many time visitors visit your website but do not look up to further. The conversion rate of the website scores very low. What to do at such time?

We will have a look at example of optimizing conversion online.

A pharmacy website is getting average 1000 visitors a day and only 10 people are purchasing the medicines of $10 everyday then the conversion rate of the website will be only 1% and total revenue would be $100. Is it worth the amount of money one has spent on hiring web services to get better ROI on website. I guess not.

If 1000 visitors are coming to you website then our efforts should make the maximum visitors to stick to our websites. If only 10 visitors are purchasing the products and 990 visitors are leaving the websites then find out the reason why they are leaving. There could be multiple reasons of making visitors leave the website. They could be prize, stuff vs money, confusing website, webpage loading time and lengthy process of E-commerce website.

Study the online consumer behaviour and accordingly design the website and try to increase ROI of the website. What is lacking in your website. Appear your brand on Facebook, Twitter and other social networking websites and make easy for your existing customers to update about your products and services. People daily login to their Facebook account and would find your recent update there in their account rather coming to your website every after sometime. If you are in business then its all about money at the end of the story. Think about the money, profit than only number of visitors and position in the market. Hire an SEO Expert who also consider ROI in his services than only SEO Services. 


Article written by Vikesh Pithadiya - SEO Expert India

The king of SEO 2012 - Content

As per recent search, content creation is the most highly important campaign as far as SEO is concerned and a very hard hitting too. In 2012 the bar of “Content Creation” is going to increase tremendously among the people. This is because due to the starkly competitive market people are always out for discovering the best SEO strategies to rank their website in the top position. However, to get the right kind of stuff with new and innovative ideas and content is important and also tough. This is because there is more traffic to your website only when the content is proper.  A good content attract viewers to get online traffic and to get further overwhelming results.

Creating a buzz helps a lot….but how?

Once you generate your website, people start coming in and soon enough interact with it and in case they find the site interesting they begin to spread the word about it to their peers and colleagues. We as a part of the company strive to innovate our website each and every day by writing outstanding and fresh content as it is known by one and all that “Content writing” is something that requires a lot of effort and labor of the mind and yields breathtaking outputs. A good content always assures you of the best output and website traffic.

Create Brand through communicating with customer

Actually, SEO content creation helps you to generate a way to increase your visibility. It works to push your site ahead towards ranking and in bringing in additional traffic for your website. A good content with excellent news conveying the brand message attracts prospective customers and helps a lot to keep them paying attention for longer period and urges them to stay connected with it further. Blog posts are the better content keys to generate enormous traffic.

Recent Google Panda Update – Back linking

Earlier almost all the SEO experts were trying to build as many links as possible, however, the scenario has been changed with the recent Google Panda update in October 2011. SEO expert who focus on creating brand rather only on SEO adopt such practices of releasing unique and fresh content which would be interesting to read for users. Blog Commenting and Blog Posting are the activities which allow you to get back links from high PR websites which in turn helps in also power up your ranking in Google. Thus you are doing both the things, creating brand through participation in various sites and also improving your website ranking in Google.

Keywords in the Body content

A website can be searched through many keyword terms, however, some of them have high volume search whereas some has low search volume. It is impossible to target all the keywords for back linking. After choosing high search volume keywords, the other low search volume keywords can be targeted in the body text, so that if someone searches for low search volume keywords, the chances of your website appearing in the top levels is more if you have powered up your website very well. Such game of targeting keywords can be played with the right content only. Other SEO practices won’t allow you play in such a smart fashion.


Article written by Vikesh Pithadiya - SEO Expert India