The king of SEO 2012 - Content

As per recent search, content creation is the most highly important campaign as far as SEO is concerned and a very hard hitting too. In 2012 the bar of “Content Creation” is going to increase tremendously among the people. This is because due to the starkly competitive market people are always out for discovering the best SEO strategies to rank their website in the top position. However, to get the right kind of stuff with new and innovative ideas and content is important and also tough. This is because there is more traffic to your website only when the content is proper.  A good content attract viewers to get online traffic and to get further overwhelming results.

Creating a buzz helps a lot….but how?

Once you generate your website, people start coming in and soon enough interact with it and in case they find the site interesting they begin to spread the word about it to their peers and colleagues. We as a part of the company strive to innovate our website each and every day by writing outstanding and fresh content as it is known by one and all that “Content writing” is something that requires a lot of effort and labor of the mind and yields breathtaking outputs. A good content always assures you of the best output and website traffic.

Create Brand through communicating with customer

Actually, SEO content creation helps you to generate a way to increase your visibility. It works to push your site ahead towards ranking and in bringing in additional traffic for your website. A good content with excellent news conveying the brand message attracts prospective customers and helps a lot to keep them paying attention for longer period and urges them to stay connected with it further. Blog posts are the better content keys to generate enormous traffic.

Recent Google Panda Update – Back linking

Earlier almost all the SEO experts were trying to build as many links as possible, however, the scenario has been changed with the recent Google Panda update in October 2011. SEO expert who focus on creating brand rather only on SEO adopt such practices of releasing unique and fresh content which would be interesting to read for users. Blog Commenting and Blog Posting are the activities which allow you to get back links from high PR websites which in turn helps in also power up your ranking in Google. Thus you are doing both the things, creating brand through participation in various sites and also improving your website ranking in Google.

Keywords in the Body content

A website can be searched through many keyword terms, however, some of them have high volume search whereas some has low search volume. It is impossible to target all the keywords for back linking. After choosing high search volume keywords, the other low search volume keywords can be targeted in the body text, so that if someone searches for low search volume keywords, the chances of your website appearing in the top levels is more if you have powered up your website very well. Such game of targeting keywords can be played with the right content only. Other SEO practices won’t allow you play in such a smart fashion.


Article written by Vikesh Pithadiya - SEO Expert India

Online marketing- the giant to reach out with..

Online marketing is one of the greatest tools of doing advertisement on the internet. It is almost a rage today given the increasing amount of people online these days. Our lives have completely transformed from being physical to technical. Online marketing is the safest and cheapest possible way to promote a company, product and its people. The art of online marketing is a real asset in today’s times. There are different ways that it can be done which includes press releases, online campaigns, pop ups, pop downs etc. these are various ways of bringing the specific product or company in public view.

 This type of marketing is a great tool from the SEO point of view. It is an almost a revolution as all the SEO activities are online. SEO machinery runs only with the power of the internet. The SEO Expert Services deploy several online marketing strategies in order to get more and more traffic into their sites. The social media is a huge platform where one can just foray their products and get into this online world of advertisement.   

 There is lots of information that are lapped up by the consumers online and this is happening faster than the marketers can keep pace with. Such difficulties occur when there is the social media is churning out a lot of information these days and it is through this that a particular site comes up higher in the Google ranking than its competitors. Hence, online marketing is one of the most successful ways of getting exactly what you need and that too at a very cheap price.

Article written by Vikesh Pithadiya - SEO Expert India

Getting familiar with SEO

With Internet invading the globe and technology being a basic necessity, Internet advertising has predominated all other forms and means of advertising. The most affordable means of grabbing the attention of the consumer has also triumphantly been effectual in granting high results. The luxury of purchasing a product sitting at your sofa set is not only cozy but can also be low on your pocket. Besides that one is also granted the luxury of travelling across the global market. However with innumerable online stores being opened and it being called a clutter unofficially, it has indeed become complicated to make one visit your website. Here SEO comes to the rescue. Search Engine Optimization (SEO) is capable of making your webpage noticeable in search engines. However one has to have a right approach towards SEO. It is a complex process involving intellectual content that is relevant and the targeting of associated images.  It scrutinizes the webpage and plays a pivotal role in the creation the entire website.

To attract the search engines is the real task here. It has been ten years that the concept of SEO has been invented.  Complicated automated programs including spiders and others rank the data provided accordingly.

To enhance the ranking of one’s website during the search process, one needs people who are proficient in this particular field that includes consultants and advisers. These experts enhance the data with the help of metatags, description and titles that are attention grabbing. Besides this, the SEO expert has an additional responsibility of editing the content by using the keywords.

There are varied methods which varied SEO expert services confide in to work on their ranking that includes posting press releases and being active on social networking websites such as Facebook and Twitter. Besides this, white hat and black hat are other reliable techniques with which one can get one’s website on the top.

Every website wishes to be the top on Google as it is the most consumer- friendly website with 75 % of the searches bring done on it.

Without SEO, it is next to impossible to make your website shine with flying colors. The competition is getting tougher and SEO is the only solution to be the victor. Precise knowledge and understanding about the concept of SEO is very essential to make your website productive in real terms. SEO traffic has been considered to be the most preeminent method amongst all other methods of traffic due to its
adeptness.

Comprehend with SEO and climb to the top…!

Article written by Vikesh Pithadiya - SEO Expert India

SEO - Return On Investment.

SEO is an activity that initially requires a lot of time and effort to channelize traffic to a certain site. There are many people who think that spending on SEO will prove to be quite extravagant for them. Well, this is not the case. If you think for a moment about the benefits the SEO activities would reap for you, the initial cost is nothing in front of it. Paying an SEO professional a fixed amount of salary completely pays off at the end when he pulls ten times the amount of money through his SEO activities.

Once the site is set for optimization, a number of visitors starts coming in and these visitors are potential customers of the site. With good content and products and services worth the price, the site will easily find a number of customers. The more customers your site can attract, the more money you will make and from here emerges the concept of ‘return-on-investment’. For example let us take the help of an illustration. Let us assume that in a particular site 100 people visit each day and that only 20% of them turn out to be your customers. Let us assume that this 20% an average of $10 for your site. Given this situation, the site owners will be earning $200 a day and $6000 a month. Such huge earnings can be made by using SEO as an effective activity. Similarly if the site gradually improves on its visitors count to 200, then 40% customers are assured. This makes for a day’s $400 revenue and month’s $12,000 revenue.

Now when you are getting $12,000 each month, the cost of that amount that you spend on an SEO becomes just so little as compared to what you are earning and the website traffic keeps doubling. If the products are written about in a better way then again the traffic not just doubles it triples and much more. If the business has been the worth the effort that you have been putting into it, it’s also worth the ‘SEO’ cost.  The website needs to spend on. There needs to be some investment in the web designing. If you do not spend on effective marketing and web designing then no one will find your product. To bring a site or a particular product high on SEO ranking, a good and efficient SEO company needs to be employed. The offline efforts that goes into the marketing and promotion of a particular site takes a lot of time and cost on the part of the company, however, if an skillful SEO is employed, he would be able to track online what is happening around and where the company stands. The strong online activity that is rendered by an SEO is unmatched as compared to any other marketing person. The return on investment is hence assured even if the product is mediocre is the SEO Expert employed for the purpose has enough potential.

Article written by Vikesh Pithadiya - SEO Expert India

SEO-Let clients know.

Search Engine Optimization is the mechanism by which the visibility of a particular site is increased through the unpaid search results. It is one of the most effective ways of internet marketing. Promoting a site through unique contents, back links or inbound links is also another strategy of SEO. Other SEO techniques to improve upon visibility can also be cross linking where more links are provided in the same website. It is a great way of earning huge returns on investments.

In an SEO system of operation, clients should be treated as the boss. They are the kings!! They are always right. There should be room for extreme honesty. Some clients try to hide old incidents that might have happened to their site. For example there might have been a case of the site getting banned or getting penalized for some reason. If these facts are hidden from the SEO expert then how will he understand the real position of the site in order to take it higher in the ranking?

One thing must be kept in mind. It’s impossible to get a site back once it’s banned even if you try to appeal to Google itself. Details are very important for an SEO; some times the client does not understand this. If the client does not know much about the way SEO activities happen. The SEO expert should take the initiative to teach him what it is.  

Though most companies want it to happen as soon as possible and clients want it fastest, SEO is an art and like all other forms of art, it takes time and sometimes a lot of it. There are certain things that the client needs to provide an SEO; otherwise the work cannot be started the way it should.  Another thing that a client must know is the fact that there is no such thing as a promised result or guaranteed results in SEO. Like the way the client learns from you what the SEO process is all about, even you as an SEO need to learn sometimes what the business of the client is all about. What are their strategies, procedures, statuses with customers and many more. 

There are no other short cuts for SEO as it takes the ladder route. You cannot be on the open if you have not mastered the rat of SEO and followed all the necessary steps.

Article written by Vikesh Pithadiya - SEO Expert India.

India – the desirable country to outsource SEO practice

SEO Marketing has been the most popular among all the marketing tools to succeed any internet business. To stay competitive in such global world, some advanced SEO services of India have allowed some innovative online business to rule the market. SEO can assist any business to raise the traffic by getting them on the first page of some major search engine that can help to increase sales.

The practice of SEO needs lots of efforts and intelligence as well which India has been known for.  The country India has been very popular to outsource IT service than the rest of the world. The quality labour work in IT and SEO services can be found in India with affordable rate which has been the advantage over the other countries. You will find the only India providing the quality SEO Services Vs amount of money invested in it. I am pointing out some qualities of India why it has been considered the most reliable country to outsource SEO Services.

The Cost matter: The power of Indian currency and the average income per head plays a vital role in that. Outsourcing SEO services to India enabled any overseas business to bank around 50% of the estimated price and the cheap quality work has been the major reason behind that.

India – Hub of IT Service: Since 1998, India has been known to outsource the IT services which indirectly support the Indian SEO Industry to gain share of world SEO business. Apart of the major fact, the high demand of IT Services from India created an IT market in India which creates more IT jobs and to satisfy such demand, a trend of making career in IT can be observed in last few years. Thus more and more quality IT work force has been available for such services.

English prominence: The language English is spoken by the major part of Indian population and India itself has been considered as the second largest English spoken country in the world which would be an absolute advantage to support outsource SEO to India.

Round the clock connectivity:  India has got a work culture where people are ready to work in the night shift to ensure a better communication and connectivity with overseas clients specially US and other western countries. That is the reason why KPO, BPO and other IT services has been outsourced from India the most. The policy of government of India also plays a vital role to promote India making the most desirable destination to outsource such business to India.

Thus, various SEO expert Services have been providing SEO services with various packages according to the need of business. The most competitive Industry also gets benefit to hire such SEO expert at affordable rate and the other business also gets it with cheaper packages. These all the reasons work behind making the India best destination to outsource SEO services.

Article written by Vikesh Pithadiya - SEO Expert India

Hire an SEO Service

Last week, I have described the benefits of Search Engine Optimization and how does it affect the profitability of Small Scale Business. Many SEO Services are available to serve you in all possible and better way. All Online marketing agencies have got their own approach to clients, among them you will find many of them cheap, affordable, with free trial and such other discount schemes. In this case, how will you hire a professional SEO Service is the biggest question for them who haven’t got any knowledge about it. Well, today I am revealing some tips on hiring SEO Experts  for your business.

Well, the first thing you should ask yourself why you are hiring SEO Service. Very simple and known answer is to promote your products or to build brand identity among customers. Many variations in cost will be found when finding for SEO Service but when you have decided to market your business then do it with full passion. Don’t just look after the price negotiation. Some of the agencies are offering different SEO and Social media marketing packages and they are Basic, Advanced, Professional, and Premium. For premium service, they will charge you maximum and market your products online utilising all the advanced SEO techniques where in Basic they will select only few keywords and no other advanced SEO practice. If you think of saving some money and will choose basic or advance one, you may not get all traffic to your website. Rather than just selecting such packages, hire an SEO expert who may charge you some amount but will take care of your online business fully.

Check agency website page rank: Before fixing the contract with the agency, you should check the agency’s website itself is ranking or not. Ask them the targeted keywords and try finding them out on Google’ page result to check their ability. Thus you may have some idea about their ability.

Avoid black tactics: If any agency guarantees you to optimize your website within shorter period, be careful in such cases. Before signing the contract, let them know that you are aware of black SEO techniques which should not be followed. You need to ask them to mention all the activities in the contract which are going to be followed in order to optimize the website. If such activities will be done to optimize your website, Search Engine – Google may banned your website for certain time period.

Article written by Vikesh Pithadiya - SEO Expert India

Why SEO for Small Scale Business?

You might have heard the term SEO as people are now aware of SEO and other form of online marketing. When you come to know about it for very first time you may not have any clue about it. Then some of your friend or your business partner may have told you about it and its benefit of getting online business but today I am going to explain why SEO marketing would be the most affective in terms of marketing for your business.

Search Engine Optimization:  

According to statistics of World Internet, Asia is leading with the growth of more than 400% in PC penetration which shows the future potential market.  The Giant Search Engine Google came in force since 1996 and changed the way of getting information. Now it is not difficult to get information on any topic as it was before. Many people come to Google to get to know about various business, products and subjects. When people are trying to find on Google, let them find you on the first page of Google through SEO techniques. Now if you are in any business and want it to grow without any limit, you just need to hire an SEO Expert to optimize your Website and to present your business to the people who are searching for your stuff only.

SEO - Small Scale Business:

Internet technology has created a vast field to let you fight for your business competition. The investment in SEO techniques and the amount of ROI you get through SEO is the reason of getting popularity now days among all marketing techniques.  A small scale business can’t afford a big number of marketing people to market business as a giant organization do but they can be in competition with giant organization through online marketing techniques and can sustain their business. Let us take an example of a small firm of Insurance which can’t beat Reliance Insurance, LIC, Birla Sun Life Insurance on ground but online it can beat them through SEO and other techniques.

SEO – Indian Market:

Indian marketing has started being saturated since 2005 but has not been so competitive yet. Many Education institutes, Overseas Education consultants, Real Estate companies, Diamond and Jewellery companies, Insurance companies, Garment companies have started appearing on web through SEO activities. Such and many other small businesses can grow through SEO and other internet marketing. Before hiring an SEO expert, one needs to know some information about it. I am going to publish an article next week about it.

Article written by Vikesh Pithadiya - SEO Expert India

One more way to rank – Video Marketing

SEO has been more and more competitive as awareness and usage of it expands. Certain must do activities for optimization like on-page optimization, off-page optimization, blog submission, article directory submission, social media activities are being followed by almost all SEO specialists with some variations. Being a part of marketing an SEO Expert need to keep finding a vast market to promote services or products.

Face book and twitter are doing well with social media activities to promote businesses. One another popular and a crucial platform for promotion could be YouTube – the largest video sharing site in future.  It has been considered the third most visited website of the world which has a great potential market to grow and get traffic on your website. Being in the field of marketing, you should know your market, your competitive edge What makes you different than others. Who are the people you are targeting? Consumer behaviour – a crucial part of marketing says that a man love to watch documentary or films than reading books or blogs. This reason may encourage you to think of YouTube video promotion.  People never go to reading blogs and forums when they want to kill time, but they may go to YouTube to find some videos. If someone wants to promote its video aggressively, he may go for featured videos in YouTube for better promotion.

YouTube also works as a search engine which is powered by Google which allows you to share videos you like. A user can reveal information on the topics of its interests or of business like many videos of tutorials, information, and lessons can be found often with certain title and description. In the description some information about the video, targeted business and corporate site’s URL should be written to get people on your website. A bunch of best keywords can help you find your videos while people are searching for related videos. If you do not want to invest a lot into video making procedure then you can create PowerPoint slide show videos which contain some necessary relevant information. It’s again very simple where after creating a slide show in PowerPoint; you need to save it in a video mode. Being an SEO Expert, I knew the You Tube market as a battleground to fight with my competitors and started penetration into it. Hope this will help curious SEO personality very interesting.

Article written by Vikesh Pithadiya - SEO Expert India