SEO - Return On Investment.

SEO is an activity that initially requires a lot of time and effort to channelize traffic to a certain site. There are many people who think that spending on SEO will prove to be quite extravagant for them. Well, this is not the case. If you think for a moment about the benefits the SEO activities would reap for you, the initial cost is nothing in front of it. Paying an SEO professional a fixed amount of salary completely pays off at the end when he pulls ten times the amount of money through his SEO activities.

Once the site is set for optimization, a number of visitors starts coming in and these visitors are potential customers of the site. With good content and products and services worth the price, the site will easily find a number of customers. The more customers your site can attract, the more money you will make and from here emerges the concept of ‘return-on-investment’. For example let us take the help of an illustration. Let us assume that in a particular site 100 people visit each day and that only 20% of them turn out to be your customers. Let us assume that this 20% an average of $10 for your site. Given this situation, the site owners will be earning $200 a day and $6000 a month. Such huge earnings can be made by using SEO as an effective activity. Similarly if the site gradually improves on its visitors count to 200, then 40% customers are assured. This makes for a day’s $400 revenue and month’s $12,000 revenue.

Now when you are getting $12,000 each month, the cost of that amount that you spend on an SEO becomes just so little as compared to what you are earning and the website traffic keeps doubling. If the products are written about in a better way then again the traffic not just doubles it triples and much more. If the business has been the worth the effort that you have been putting into it, it’s also worth the ‘SEO’ cost.  The website needs to spend on. There needs to be some investment in the web designing. If you do not spend on effective marketing and web designing then no one will find your product. To bring a site or a particular product high on SEO ranking, a good and efficient SEO company needs to be employed. The offline efforts that goes into the marketing and promotion of a particular site takes a lot of time and cost on the part of the company, however, if an skillful SEO is employed, he would be able to track online what is happening around and where the company stands. The strong online activity that is rendered by an SEO is unmatched as compared to any other marketing person. The return on investment is hence assured even if the product is mediocre is the SEO Expert employed for the purpose has enough potential.

Article written by Vikesh Pithadiya - SEO Expert India