India – the desirable country to outsource SEO practice

SEO Marketing has been the most popular among all the marketing tools to succeed any internet business. To stay competitive in such global world, some advanced SEO services of India have allowed some innovative online business to rule the market. SEO can assist any business to raise the traffic by getting them on the first page of some major search engine that can help to increase sales.

The practice of SEO needs lots of efforts and intelligence as well which India has been known for.  The country India has been very popular to outsource IT service than the rest of the world. The quality labour work in IT and SEO services can be found in India with affordable rate which has been the advantage over the other countries. You will find the only India providing the quality SEO Services Vs amount of money invested in it. I am pointing out some qualities of India why it has been considered the most reliable country to outsource SEO Services.

The Cost matter: The power of Indian currency and the average income per head plays a vital role in that. Outsourcing SEO services to India enabled any overseas business to bank around 50% of the estimated price and the cheap quality work has been the major reason behind that.

India – Hub of IT Service: Since 1998, India has been known to outsource the IT services which indirectly support the Indian SEO Industry to gain share of world SEO business. Apart of the major fact, the high demand of IT Services from India created an IT market in India which creates more IT jobs and to satisfy such demand, a trend of making career in IT can be observed in last few years. Thus more and more quality IT work force has been available for such services.

English prominence: The language English is spoken by the major part of Indian population and India itself has been considered as the second largest English spoken country in the world which would be an absolute advantage to support outsource SEO to India.

Round the clock connectivity:  India has got a work culture where people are ready to work in the night shift to ensure a better communication and connectivity with overseas clients specially US and other western countries. That is the reason why KPO, BPO and other IT services has been outsourced from India the most. The policy of government of India also plays a vital role to promote India making the most desirable destination to outsource such business to India.

Thus, various SEO expert Services have been providing SEO services with various packages according to the need of business. The most competitive Industry also gets benefit to hire such SEO expert at affordable rate and the other business also gets it with cheaper packages. These all the reasons work behind making the India best destination to outsource SEO services.

Article written by Vikesh Pithadiya - SEO Expert India

Hire an SEO Service

Last week, I have described the benefits of Search Engine Optimization and how does it affect the profitability of Small Scale Business. Many SEO Services are available to serve you in all possible and better way. All Online marketing agencies have got their own approach to clients, among them you will find many of them cheap, affordable, with free trial and such other discount schemes. In this case, how will you hire a professional SEO Service is the biggest question for them who haven’t got any knowledge about it. Well, today I am revealing some tips on hiring SEO Experts  for your business.

Well, the first thing you should ask yourself why you are hiring SEO Service. Very simple and known answer is to promote your products or to build brand identity among customers. Many variations in cost will be found when finding for SEO Service but when you have decided to market your business then do it with full passion. Don’t just look after the price negotiation. Some of the agencies are offering different SEO and Social media marketing packages and they are Basic, Advanced, Professional, and Premium. For premium service, they will charge you maximum and market your products online utilising all the advanced SEO techniques where in Basic they will select only few keywords and no other advanced SEO practice. If you think of saving some money and will choose basic or advance one, you may not get all traffic to your website. Rather than just selecting such packages, hire an SEO expert who may charge you some amount but will take care of your online business fully.

Check agency website page rank: Before fixing the contract with the agency, you should check the agency’s website itself is ranking or not. Ask them the targeted keywords and try finding them out on Google’ page result to check their ability. Thus you may have some idea about their ability.

Avoid black tactics: If any agency guarantees you to optimize your website within shorter period, be careful in such cases. Before signing the contract, let them know that you are aware of black SEO techniques which should not be followed. You need to ask them to mention all the activities in the contract which are going to be followed in order to optimize the website. If such activities will be done to optimize your website, Search Engine – Google may banned your website for certain time period.

Article written by Vikesh Pithadiya - SEO Expert India

Why SEO for Small Scale Business?

You might have heard the term SEO as people are now aware of SEO and other form of online marketing. When you come to know about it for very first time you may not have any clue about it. Then some of your friend or your business partner may have told you about it and its benefit of getting online business but today I am going to explain why SEO marketing would be the most affective in terms of marketing for your business.

Search Engine Optimization:  

According to statistics of World Internet, Asia is leading with the growth of more than 400% in PC penetration which shows the future potential market.  The Giant Search Engine Google came in force since 1996 and changed the way of getting information. Now it is not difficult to get information on any topic as it was before. Many people come to Google to get to know about various business, products and subjects. When people are trying to find on Google, let them find you on the first page of Google through SEO techniques. Now if you are in any business and want it to grow without any limit, you just need to hire an SEO Expert to optimize your Website and to present your business to the people who are searching for your stuff only.

SEO - Small Scale Business:

Internet technology has created a vast field to let you fight for your business competition. The investment in SEO techniques and the amount of ROI you get through SEO is the reason of getting popularity now days among all marketing techniques.  A small scale business can’t afford a big number of marketing people to market business as a giant organization do but they can be in competition with giant organization through online marketing techniques and can sustain their business. Let us take an example of a small firm of Insurance which can’t beat Reliance Insurance, LIC, Birla Sun Life Insurance on ground but online it can beat them through SEO and other techniques.

SEO – Indian Market:

Indian marketing has started being saturated since 2005 but has not been so competitive yet. Many Education institutes, Overseas Education consultants, Real Estate companies, Diamond and Jewellery companies, Insurance companies, Garment companies have started appearing on web through SEO activities. Such and many other small businesses can grow through SEO and other internet marketing. Before hiring an SEO expert, one needs to know some information about it. I am going to publish an article next week about it.

Article written by Vikesh Pithadiya - SEO Expert India

Link Building Strategy

What is the term “Link Building” in SEO or in Digital marketing? Link building is an activity where a website gets a link from other website which also known as back links or inbound links. The purpose of linking to other website is to share relevant knowledge from other source. People try to share the information from a good web source has been the reason of Google prioritising the websites which has got more inbound links. I will try to provide the best information on Link building while I am writing an article on SEO but for more relative information I will share a link to Search Engine Land or the source I found relevant. Thus such reputation and credibility are given or passed to the right source of Internet in web world.

1)   Avoid Link farms: Link building has been very crucial part of SEO Off page optimization. Many ways have been found to build links through various websites but in the race of building links through websites, one need to check the websites’ quality that they should not be Link farms which is made to provide links only.

2)      Website Relevancy: Google appreciate genuine participation and try to promote the website which has got relevancy with their inbound link websites. One needs to get links from the websites which has got the content which matches your websites’ information. For example any SEO News or Information website would be ideal to get a link from rather than any other random website, if I desire for my SEO Website.

3)      Page Ranking: The website should rank well in Google from which inbound link is coming to our website. Google will automatically consider your website a good web source when it has got links from the pages which are ranking well in Google. There are many ways to get it but being an author in well known blogs and journal allows you to get links from such high powered source. Anyway it’s wiser to get back link from such pages which are well known and ranking well in Google to get more traffic to your website.

4)      Permanent Links:  Try to build Permanent Links which could add up the existing numbers of Link. With the passage of time as your website would be older, your website will be having more numbers of links if they are permanent which is the most critical factor of marketing for SEO Expert. Two or three up votes or likes are good enough to make a permanent links in any Social bookmarking sites and Links from the sub domains or blogs can be permanent Links.

5)      Other activities: Submission in Article sites, Social bookmarking sites, participation in Forums, Blog submission, Press release sites can help you building more links to your websites.

Article written by Vikesh Pithadiya - SEO Expert India

One more way to rank – Video Marketing

SEO has been more and more competitive as awareness and usage of it expands. Certain must do activities for optimization like on-page optimization, off-page optimization, blog submission, article directory submission, social media activities are being followed by almost all SEO specialists with some variations. Being a part of marketing an SEO Expert need to keep finding a vast market to promote services or products.

Face book and twitter are doing well with social media activities to promote businesses. One another popular and a crucial platform for promotion could be YouTube – the largest video sharing site in future.  It has been considered the third most visited website of the world which has a great potential market to grow and get traffic on your website. Being in the field of marketing, you should know your market, your competitive edge What makes you different than others. Who are the people you are targeting? Consumer behaviour – a crucial part of marketing says that a man love to watch documentary or films than reading books or blogs. This reason may encourage you to think of YouTube video promotion.  People never go to reading blogs and forums when they want to kill time, but they may go to YouTube to find some videos. If someone wants to promote its video aggressively, he may go for featured videos in YouTube for better promotion.

YouTube also works as a search engine which is powered by Google which allows you to share videos you like. A user can reveal information on the topics of its interests or of business like many videos of tutorials, information, and lessons can be found often with certain title and description. In the description some information about the video, targeted business and corporate site’s URL should be written to get people on your website. A bunch of best keywords can help you find your videos while people are searching for related videos. If you do not want to invest a lot into video making procedure then you can create PowerPoint slide show videos which contain some necessary relevant information. It’s again very simple where after creating a slide show in PowerPoint; you need to save it in a video mode. Being an SEO Expert, I knew the You Tube market as a battleground to fight with my competitors and started penetration into it. Hope this will help curious SEO personality very interesting.

Article written by Vikesh Pithadiya - SEO Expert India

Tips on Increasing Followers in Twitter

The popularity of twitter is being increased rapidly as the purpose of appearing on it has been varying. People started creating accounts in twitter with different intentions. Business oriented personalities are now aware of the fact of online presence advantages for their business. According to Internet world stats, with total 444.8% growth since 2000, in 2010 the pc penetration doubled as compare to 2009. Business fellows initiated reaching their targeted audience through internet with different ways. Among them very simple and popular way to get connected with preferred crowd is social networking sites. Among some famous sites, I am going to reveal some tips on twitter which can assist one to get quality and genuine followers.

First of all I am going to start with Beginners of twitter how do you get people to follow your twitter account. When you create an account with twitter, you may not identify anybody on twitter platform and also not having any clue where to initiate. There are many ways to get followers but I am showing you some best practices to increase it. People always appreciate or follow a profile which contains more number of followers. Some proactive business profiles always keep looking for people to follow them and get involved in different activities to get attention. So here they are.

Write on interesting topic and get followers

Target your audience and start writing on the topics regularly which could be interesting for them to read. As people always desire to read news, your article content has to be unique and fresh and has to be understandable for a common man. Thus you can create and connect with the group of general users for your business. Wise commenting on In-demand topics and constant participation on twitter can get you more followers. Keeping in touch with relevant topics by posting, by messages or by placing an applicable link should create a feeling of being a genuine participant can assist you to grow your numbers of followers constantly.

A Smart twitter Profile

 A Business oriented profile should always be looked decent in the all manners. While you are focusing any particular Industry on twitter, you should be an iconic for your followers and for that a smart picture of yours is more appreciated instead of any other logo or cartoon. A smart and decent picture may help users to connect you while they are following you. A suggestion to avoid inconvenience to followers is not to change profile picture frequently. According to the kind of followers you are looking for, an appropriate name may also ask people to follow you whether it’s your own name or name related your industry. Name with any industry phrase can help you appearing in search results while certain people search for some industry news or people. My example (Vikesh_SEO) would be wise enough to explain this trick. Being from SEO Industry, I created profile using my name and my own industry so if somebody willing to look at the current trend of SEO and search for SEO in twitter, they will find me in the search result. To create a complete profile, the place you are located at should be mentioned to connect with your followers personally. A small description about you and a link of personal blog gives a final touch to your professional twitter profile. Just to have a look, a decent example of it is “Vikesh_SEO”.

Key points about followers

A common mistake done by many people is to follow the people who are following them. Only quality people should be followed to get relevant news or updates. Just to increase the numbers of followers, never sacrifice quality otherwise your homepage will be filled with some rubbish stuff you are not interested in. If you find any interesting profile and you want him or her to follow you then try to interact with him on the topic of your industry. A quick reply on whatever they said can be observed by them which may lead into one more quality follower. If posted news is good enough to share with your followers then try to retweet it to get attention of users as the user come to know about it when somebody retweet their posts. One step ahead to it if one think deeper, a proactive profile may interact with the people that can influence your desired followers. Trying to build up a strong quality portfolio is time consuming as every smart work. Last important tip to get connected with large audience is to mention your twitter account possibly everywhere you are interacting as like I had given an option to “Follow me on Twitter” on my personal blog. Thus you can connect to a large targeted audience and can expand your business. Twitter has been a very popular tool among SEO Expert services to promote services.

Article written by Vikesh Pithadiya. - SEO Expert India

Digital Media Marketing - Small Scale Business

There are two ways of marketing exist, one is direct way and the other one indirect. What is direct and indirect marketing? Many brands are available in the market for consumers and they approach them in thousands of way. One simple concept of direct marketing is to sell the product and spread the awareness is called traditional marketing where if consumer likes the product or service, he will spread the news and ultimately awareness about the product himself as he likes it. This approach of marketing always helps an organization when an organization itself is a large brand and people are aware of it. But what if an organization has a descent products and not getting enough number of consumers?

Here comes the time to implement the philosophy of Aggressive marketing. There many ways to implement aggressive marketing – like cutting cost and prices, hiring more sales executives, advertising the brand more utilising different kind of media. The main concept has to be increment in sales or in profit whatever way is used for that. But a smart businessman always looks at the ratio of investment vs. Return on Investment (ROI). Small Scale business often looks at their budget before they try to invest in a new concept. Cutting cost can affect majorly on production or financial department and hiring new people also needs a big investment as new hired executive need training and will be paid salary as well. To get consumers in, Advertisement is a better option among all. Advertisements on Television, book hoarding, advertisements in newspaper and get into touch with Internet are some of very wise options to choose for small scale business.

DIGITAL MEDIA MARKETING

In the new growing world, people are interconnected through internet and day by day the usage of it getting bigger and bigger which enables giant or small organization to connect a large audience and their own remained customers as well. Some smart businessmen have started using these marketing techniques to reach their customers, which is called DIGITAL MEDIA MARKETING. The amount of money and time are invested in it to promote your brand is very much lesser than the other way of advertisement. With a very small investment you are able to connect very huge number of audience. Many ways to get promoted online and Search Engine optimization (SEO), Pay Per Click (PPC), Affiliate Marketing, Social Media Marketing (SMM) are some of them which are getting very popular day by day. people are hiring SEO Experts to reach out the large audiance.


Article written by Vikesh Pithadiya (Author – Digital Marketing Zone)