Wednesday, 1 June 2011

One more way to rank – Video Marketing


SEO has been more and more competitive as awareness and usage of it expands. Certain must do activities for optimization like on-page optimization, off-page optimization, blog submission, article directory submission, social media activities are being followed by almost all SEO specialists with some variations. Being a part of marketing an SEO Expert need to keep finding a vast market to promote services or products.

Face book and twitter are doing well with social media activities to promote businesses. One another popular and a crucial platform for promotion could be YouTube – the largest video sharing site in future.  It has been considered the third most visited website of the world which has a great potential market to grow and get traffic on your website. Being in the field of marketing, you should know your market, your competitive edge What makes you different than others. Who are the people you are targeting? Consumer behaviour – a crucial part of marketing says that a man love to watch documentary or films than reading books or blogs. This reason may encourage you to think of YouTube video promotion.  People never go to reading blogs and forums when they want to kill time, but they may go to YouTube to find some videos. If someone wants to promote its video aggressively, he may go for featured videos in YouTube for better promotion.


YouTube also works as a search engine which is powered by Google which allows you to share videos you like. A user can reveal information on the topics of its interests or of business like many videos of tutorials, information, and lessons can be found often with certain title and description. In the description some information about the video, targeted business and corporate site’s URL should be written to get people on your website. A bunch of best keywords can help you find your videos while people are searching for related videos. If you do not want to invest a lot into video making procedure then you can create PowerPoint slide show videos which contain some necessary relevant information. It’s again very simple where after creating a slide show in PowerPoint; you need to save it in a video mode. Being an SEO Expert, I knew the You Tube market as a battleground to fight with my competitors and started penetration into it. Hope this will help curious SEO personality very interesting.

Article written by Vikesh Pithadiya - SEO Expert India

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