Wednesday, 22 February 2012

Reaction on Google recent panda update in favour of content


Google Panda update has been the biggest issue of 2011 when it was applied in February 2011. Many of people in the world are still not aware of Google Panda update. It named after One of the Google’s finest engineer Navneet Panda. There were few Google Panda update applied before targeting to clean up Content farm, poor websites from the index but the recent and last Google Panda update favouring fresh and unique content is the topic of the town.
Google has been smarter than ever and has changed the way of treating its customers and promise them to provide quality results forever. In the practices of SEO, Experts try to get their websites on the top of Google results. Some of them are not some quality websites which were being optimized and positioned on the first page of Google. This situation creates mess and some customers also were not happy with Google.

Google continuously comes in the top innovative companies of the world and implement many strategies which form a better algorithm and at the end better results which makes customers happy. Before Google was prioritising the websites on the base of quantity of back links then they decided to improve quality and vanish results which continuously building rubbish back links. Now they make it even better and recent Google panda update is all about a genuine participation online.

When the last update was implemented, many positive and negative talks in the market was being listened by experts. Some people considered it to be the smart step by Google and some people who just rely on submission are not happy with the change. Google will check the number of back links going out from a page and will evaluate the power of it. The back link generating page should have minimum back links going out. The website has to be related to the industry. It should not be a random website which allows getting a back links to any website. Before it was not in account but now video marketing, pdf files, word files and other ppt submission also be considered. Many people are happy with it, what about the people who don’t like this change.

According to some small scale business owners, this change has been ridiculous as they believe that they are owner of a business, not content writer or a blogger. That sounds funny but what exactly Google want from SEO Expert through the concept of fresh content. One of business owner criticised it as “people get another excuse to write useless and older content with new titles which makes them fresh one”. Many people approximately 35% of Google results have been affected with the last Google Panda update.   Well now it depends on every individual what they want to say about it. But I just want to ask you how do you like it?

Article written by Vikesh Pithadiya - SEO Expert India.

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