Google keeping happy clients with "KNOWLEDGE GRAPH"

16th May is the day when Google has introduced knowledge graph to improve the search results. Now what is the term "knowledge graph". Google knowledge graph is basically guide you to the right search. When you type for something in Google and many other results will come with it and you have to find out the right results. When you type for a very common keyword like "Monlisa". Monalisa could be anything that you are looking for and some odd results may come across to you with it. Now Monalisa could be a picture, restaurant, any topic or any other personality. Google is now trying to sup up all the results on the first page so that people can identify what they want. Other example which Google has given of "Taj Mahal". When some one look for Taj Mahal in Google, it could be a monument, a restaurant or a musician who is famous for his work. There you can exactly find what you really want to see when you type "Taj Mahal". Google has enables its users to find the right information on the first page and can make a narrow results in one Go.

One other quality of it is when you search for something very well known like "David Beckham", you will get some information about him on the right hand side along with all other results which contain some brief information about him like his date of birth, about his family, about his achievement and some more stuff which would be an absolute advantage for the people who want to know about him. Thus Google has made search results more accurate and time saving. This Google knowledge graph has made search more deeper.

Google will let you know more about something you are looking for. For an example when you search for "Brian Lara", it provides you information on Brian Lara and along with that it also provide you some more related searches like Chris gayle, Sachin Tendulakar or any other famous cricket personality which allows you to know more other people of the same field.

Google has been in the target of all seo expert services and will be because of its efforts which make its users all the time.

Article written by Vikesh Pithadiya - SEO Expert

How to come out of Google Penguin update?

Google has been forced by SEO Experts to become smarter than ever. The last update in Google algorithm was known as Google penguin update where many results were affected in search listing. This time what Google has prioritised in its search results and what results have been affected and why is our today’s topic. SEO Experts have been really very aggressive to get ranked in Google’s first page. This ultimately results into more submission and more back links which can power SEO rankings in Google. Such practises never include any real mean or any real participation online. Any tom, dick and harry can do such submission and can get better ranking. That has affected the Google’s quality results and many quality website were way far behind and some labour forced website came on the top. Many websites which were getting traffic from Google and had a handsome amount of revenue are affected and all of sudden their incoming traffic has been decreased.  If they have hired an SEO agency then they might ask for the reason or else they may hire another seo expert services who has got expertise in getting you out of this mess.

What to do to get out of Google penguin update?

Google penguin update has affected those websites which has got more keyword stuffing and more poor inbound links. Google has been prioritising fresh and unique content to come on top which make us participate genuinely on regular bases rather submitting directories and social bookmarking websites.

Google has introduced Meta tags and other techniques to make people participate genuinely on line which would be a parameter to get indexed in Google. But as competition goes up, people started pushing the guidelines of Google and started submitting directories and other techniques without making any sense. Some business oriented people started filling more and more keywords on a single page to get business online and they want to rank for each and every keyword. Such business minded people started putting more and more keywords. Some of them never think of target any other page as they believe in targeting the pages which already have got power. Thus only home pages are being targeted than any other inner relevant pages.

According to Google Penguin update, you should remove back links which are not worth and seems as a scrap in your portfolio of back links. Get fresh and unique content which would power up your back links efforts. Do not participate on other niches website and low pr website. More thing is do not push any particular keywords. Get a nice mix portfolio of keywords and try to promote them one by one rather than focusing on a single keyword. The website which are affected in Penguin update have got almost 1 or 2 keywords as an anchor text. Some time you can get back inks with your name, with company’s name and also can be “visit us”. Such diversity in anchor text will get you out of Penguin update. 

Article written by Vikesh Pithadiya - SEO Expert

Google Analytic - Improve Business Online

Video generated by SEO Expert India - Vikesh Pithadiya

MS Dhoni - a lesson to learn leadership qualities for entrepreneurs

I have been trying to learn something from all the successful people of the world since I admitted for my MBA. I have been influenced by many great personalities in the world such as Mahatma Gandhi, Bill Gates, Manmohan Singh, Farhan Akhtar, Chetan Bhagat and many more but, today I want to discuss about a man who is filled with all the skills needed for leadership. Simply the captain of our Indian Cricket Team – Mahendra Singh Dhoni. 

I have been reading about his skills after every single day in any magazine, newspaper or any news portal. What he is carrying in himself which made people talk about him all the time and this crowd does not contain only cricket fans but also includes top business personalities. In the today’s competitive world of business, all the skills which are needed for a perfect and smart business are given through training but as we all know that Businessmen or managers are never made, they are always born. This saying is proven many times in many organizations but a great example can also be observed in the world of cricket. An Indian captain who made his team win a T-20 World cup, A world Cup and also lead his team Chennai Super Kings twice to win IPL ( Indian Premier League). A Calm Attitude, decision making ability, positive attitude, belief in players are some of his best features which made him look different than other captains. Sachin Tendulkar – the God of the Cricket also never hesitate to admit the truth of Mahendra Singh Dhoni being best captain in his career of 21 years. The first Indian captain under whose captaincy India won the Cricket world Cup first time in 1983 – The great Kapil Dev also like to call him the “ Captain Cool ”.

Let us have a look at the journey of “Maahi” since from 2004 when he entered the Indian Cricket team from a state which hasn’t got a bigger name in cricket – Ranchi. His first Inning of 183 Runs against Sri-Lanka made us remember his long hair look which made him hit the mind of all cricket fans. The opportunist MS Dhoni proved himself in the first match itself and kept the same trend in the next three years to appeal BCCI to make him skipper of India cricket team in 2007. Then the rest is History. He managed pretty well in the journey from a pinch heater who was known for his “helicopter shot” to throw the ball out of the ground to a successful Indian Captain.

MS Dhoni has been in controversy some time for his statement but he always managed to keep a team spirit together. A support to in-form batsman and also to a out of form batsman from him made him a great leader. In few events he admitted that he normally takes decision on the field according to the situation, when he was asked about his strategy. He repeated it in other events when he was asked the same question and also added that Cricket is a simple game and people make it complicated with words like “strategy”. During a match once, I heard a commentator stating about him that he has seen Dhoni playing cricket with single expression. The same thing has also been observed by many people that Dhoni has never been panic in hard situation or never been over confident in about to win situation. The other great quality in him – “self-belief” can be observed while his captaincy but the final match of World Cup 2011 can not be forgotten by anyone. After losing 3 early wickets, Dhoni decided to enter the ground to hit the Sri-Lankan bowler where other experts were advising him to put Yuvaraj Singh who was inform during the World Cup. At the end of the match, he did not disappoint any of us and hit a six to win the world Cup. Many of us often says that the luck of Dhoni always works but do not forget that A good leader are always bold enough to take decisions which also can be seen in the journey of his captaincy. An incident is when Misbah-ul-haq was batting in the last over of the match and the ball has been given to Jogindhar Sharma. Fortunately we won at the end but such experiment always works for Dhoni where he put casual bowler like Sehwag, Sachin, and Suresh Raina to shock a batsman with unusual delivery. In few matches, such decisions from Dhoni lead the team to lose the match but he admitted instantly his mistake which is again a great quality of a leader and try to learn out of it. Quick mind of Dhoni often reads the game situation and the weaknesses of opposite team help Dhoni to form a strategy instantly. 

What MS Dhoni has inbuilt is a skill to manage his mind on the spot.  Mind management is a huge subject and lot of stuff has been written on it but if you really want to see them live or not interested in reading books and still want to learn, simply watch Dhoni playing on the field and observe him attending press conference after every match. It is Dhoni’s Funda – "KEEP IT SIMPLE SILLY".

Article written by Vikesh Pithadiya - an SEO Expert India.

SEO practices enable a business grow incredibly

In the present days, Internet marketing is altering hastily, as this is an ongoing spectrum and an essential process for all online businesses. Online business always needs an appropriate tool to increase the traffic on the internet, and SEO is the most excellent technique to place your website as a top ranker. Moreover, SEO service is the requirement of this over growing competitive world.  Every Online business has its own goals and always wants to hit the target with their great strategies. SEO services assist many online businesses to achieve success.

SEO service is mounting rapidly. Search Engine Optimization is the most excellent way to boost the ranking of a website on a search engine, and it involves many important techniques too, like on-page and off-page optimization. On-page essential techniques are URL structure, Internal linking strategy, and Track target keywords, etc. Off-page essential techniques are Forum commenting, Directory submission, Email marketing, Guest posting, and many others.

Relevant hits will assist you in reaching your target audience, while you focus on managing your business. Regardless of having an extremely qualified squad for SEO, we still keep the rates reasonable, so that even a small business holder can use the service and leap to great heights. Relevant hits are dedicated to offering a successful SEO service, which tend to draw more visitors to your website. Our SEO experts can offer you affordable resolutions, which help in mounting conversions to your online business.

A well-planned and expert SEO Campaign can bring a vast traffic of customers to your site. Incredible SEO functioning can change the location of a website efficiently. For the position of your website to progress in the level of ranking, a search engine result is a crucial pace.  Moreover, it is only probable, when you sign up a great SEO Expert. A professional SEO expert always understands the core value of the process, which involves search engine ranking, and they can implement numerous advanced techniques to augment the website ranking. While you choose the SEO Service or Expert, you have to be very pro-active. You can do a general internet research to find an appropriate company or expert for your online businesses. We always believe in building superior relations with our potential customers. Hence, we look forward to long-term partnerships, which prove our dedication and trustworthiness.

Article written by SEO Expert India - Vikesh Pithadiya.

Reaction on Google recent panda update in favour of content

Google Panda update has been the biggest issue of 2011 when it was applied in February 2011. Many of people in the world are still not aware of Google Panda update. It named after One of the Google’s finest engineer Navneet Panda. There were few Google Panda update applied before targeting to clean up Content farm, poor websites from the index but the recent and last Google Panda update favouring fresh and unique content is the topic of the town.

Google has been smarter than ever and has changed the way of treating its customers and promise them to provide quality results forever. In the practices of SEO, Experts try to get their websites on the top of Google results. Some of them are not some quality websites which were being optimized and positioned on the first page of Google. This situation creates mess and some customers also were not happy with Google.

Google continuously comes in the top innovative companies of the world and implement many strategies which form a better algorithm and at the end better results which makes customers happy. Before Google was prioritising the websites on the base of quantity of back links then they decided to improve quality and vanish results which continuously building rubbish back links. Now they make it even better and recent Google panda update is all about a genuine participation online.

When the last update was implemented, many positive and negative talks in the market was being listened by experts. Some people considered it to be the smart step by Google and some people who just rely on submission are not happy with the change. Google will check the number of back links going out from a page and will evaluate the power of it. The back link generating page should have minimum back links going out. The website has to be related to the industry. It should not be a random website which allows getting a back links to any website. Before it was not in account but now video marketing, pdf files, word files and other ppt submission also be considered. Many people are happy with it, what about the people who don’t like this change.

According to some small scale business owners, this change has been ridiculous as they believe that they are owner of a business, not content writer or a blogger. That sounds funny but what exactly Google want from SEO Expert through the concept of fresh content. One of business owner criticised it as “people get another excuse to write useless and older content with new titles which makes them fresh one”. Many people approximately 35% of Google results have been affected with the last Google Panda update.   Well now it depends on every individual what they want to say about it. But I just want to ask you how do you like it?

Article written by Vikesh Pithadiya - SEO Expert India.

Internet Marketing - Return on Investment

In the time of globalization different part of world are connecting  with each other through various medium and when term “business” comes to mind, Website has been very crucial tool for every size of businesses to connect globally. Even Small scale businesses also prefer to appear online with the help of website. The PC penetration of the world has been increasing rapidly since last around 7 years and the behaviour of people dealing with daily life online is also changing with it. Google has been the biggest search engine and the source to get the information. Google had been target to get visitors for websites and to generate online business when people started using Google to get information. Thus, Google, Facebook, twitter are such websites which are used to market products online. To reach audience online, Search engine optimization, pay per click, social media marketing, email marketing and affiliate marketing are the ways to get people visit your website to purchase your products or services but, many time visitors visit your website but do not look up to further. The conversion rate of the website scores very low. What to do at such time?

We will have a look at example of optimizing conversion online.

A pharmacy website is getting average 1000 visitors a day and only 10 people are purchasing the medicines of $10 everyday then the conversion rate of the website will be only 1% and total revenue would be $100. Is it worth the amount of money one has spent on hiring web services to get better ROI on website. I guess not.

If 1000 visitors are coming to you website then our efforts should make the maximum visitors to stick to our websites. If only 10 visitors are purchasing the products and 990 visitors are leaving the websites then find out the reason why they are leaving. There could be multiple reasons of making visitors leave the website. They could be prize, stuff vs money, confusing website, webpage loading time and lengthy process of E-commerce website.

Study the online consumer behaviour and accordingly design the website and try to increase ROI of the website. What is lacking in your website. Appear your brand on Facebook, Twitter and other social networking websites and make easy for your existing customers to update about your products and services. People daily login to their Facebook account and would find your recent update there in their account rather coming to your website every after sometime. If you are in business then its all about money at the end of the story. Think about the money, profit than only number of visitors and position in the market. Hire an SEO Expert who also consider ROI in his services than only SEO Services. 


Article written by Vikesh Pithadiya - SEO Expert India