SEO Tips - Conversion Optimization

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Tips on conversion optimization by SEO expert india - Vikesh Pithadiya
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Link Building – Way to be King in SEO

In the present days, Link building is one the best ways to promote your website throughout the world. Additionally, it is the main technique in “Search Engine Optimization”. As we know there are many social networking sites which are currently a craze for millions of people as they want to stay connected through it for longer period to get an update about their areas of interest. This is the area on which you can bank on and increase your business sales.

Every company owns a website for advertising their products among millions of audience. The users are always keen to know more and more about new things in this ever competitive market. There are a lot of searches that takes place on Google and when users hit Google search, they always prefer to walk with first top five or ten relevant links. Since Every SEO expert desire to bring their websites on top ten lists, “Link Building” is the primary tool to rank your website in search engine. 

To increase traffic in your business website, it is very important to develop links with appropriate websites which are relevant to maximization of the website traffic. Seldom do some companies get connected through your website to provide service which is very vital for customer. We by now have already known that inbound links service play an essential role in the method of search engine operations and helps in ranking your website well in the search results. Also Google and other search engines trust heavily on inbound links to your website. This is because it needs to determine authority and popularity of your website. 

Every company wants to make their website popular by incorporating ideas for getting excellent and terrific ideas and by implementing the best possible tactics. You need to be different from the millions and here lies the way to it- link building. Link building is worthwhile for generating best revenue possible. 

Link building would be a secret weapon against your competitor if you both have done good work with your onsite SEO. It would boost your site rank beyond the ordinary; everything will be at par and link building can be a tie breaker.

If you are selecting the link building company, then you should hire it with utmost care after considering some amounts of homework. The correct credentials of the company and your good work will help you to promote your website tremendously. 

Article written by Vikesh Pithadiya - SEO Expert India.

Roaring Figures on Black Friday in the US Online Sales

This black Friday, online sales rose to huge proportions in the United States as per the latest news updates. Com score,  an internet source informed that this year the rise in sales on the eve of black Friday has increased to 26% as compared to the last year.  IBM Core-metrics have mentioned this rise as 24%.

Black Friday is the day after thanksgiving which is considered traditionally to be a beginning of the season for Christmas shopping. On this day, the retailers and shop owners open extremely early as the number of people coming for purchases is very high. There are many who open the shops as early as 4 am in the morning. This day is not a holiday to be specific; however, there are many employers especially non-retailers who give this day off to their employees, thereby increasing the number of shoppers. The name derives from the nature of business that it does which means that there is so much profit that the retailers are “in the black”. This day is considered to be the busiest day of shopping in a year.

The record of Comscore says that around 50 million people of America visited online sites of retail on this Friday. It also says that Amazon was the most visited site and had 50% more visitors than the rest of the sites. The analytics company reported that Best Buy, Walmart, Apple and Target are the ones who followed it.

With the increase in the trend towards shopping on smart phones and tablet computers, there is a huge rush in the mobile shopping too. IBM Coremetrics informed that purchases in the mobile increased by 9.8 % which is the highest in all these years as compared to 3.2% last year. Many SEO Expert services advised their clients to offer discount on online purchase to cover the maximum amount of the market on that day. Amazon reported that it is expecting more demands in the coming days.


Article written by Vikesh Pithadiya - SEO Expert India

Online marketing- the giant to reach out with..

Online marketing is one of the greatest tools of doing advertisement on the internet. It is almost a rage today given the increasing amount of people online these days. Our lives have completely transformed from being physical to technical. Online marketing is the safest and cheapest possible way to promote a company, product and its people. The art of online marketing is a real asset in today’s times. There are different ways that it can be done which includes press releases, online campaigns, pop ups, pop downs etc. these are various ways of bringing the specific product or company in public view.

 This type of marketing is a great tool from the SEO point of view. It is an almost a revolution as all the SEO activities are online. SEO machinery runs only with the power of the internet. The SEO Expert Services deploy several online marketing strategies in order to get more and more traffic into their sites. The social media is a huge platform where one can just foray their products and get into this online world of advertisement.   

 There is lots of information that are lapped up by the consumers online and this is happening faster than the marketers can keep pace with. Such difficulties occur when there is the social media is churning out a lot of information these days and it is through this that a particular site comes up higher in the Google ranking than its competitors. Hence, online marketing is one of the most successful ways of getting exactly what you need and that too at a very cheap price.

Article written by Vikesh Pithadiya - SEO Expert India

Online shopping today- a rage…

E- Commerce is taking up very fast in India and looks quite promising in India. Both travel oriented and non oriented e-commerce has developed a lot in the recent times not just in the cities but also in several metros. Attractive online discounts and deals are one of the main reasons for the development of these and wide spread popularity of these e-commerce portals according to various SEO expert Services. The business model for such success is not a complex one. Consumers buy things at high rate of discounts and get gradually hooked on to the concept of online shopping and there are deals that are happening at a price which is less than 30 to 70 percent of the original. Today a consumer does not feel shy about going for a shopping that is goes over 20000 to 25000 when previously it was not more than 5000 to 6000 INR.

This dissemination of the internet and the high rate of the younger audience base is the main reason for the development of this e-commerce trend. Comscore, which is an online measurement of media, has surveyed that around that almost 3/4rth of India’s internet audience is under the age of thirty five years and that the age group between 15 to 24 are the most frequent visitors to the various sites in the internet. Besides this, the e-commerce sites are hence huge making leaps in terms of making benefits on quality, delivery and availability. The survey says that in 2011, a 10% population in India has made online purchases from India either from home or work location.

This market has a long way to go as it has been seen by various surveys that online portals see an increase of visitors as much as 30 to 35 percent. A market research firm known as Juxtconsult claims that that the year 2011 will be very important for the way online shopping rises and fares in the media. The huge rate of models of homemade e-commerce portals are an indication of the trend is catching up fast with the population. Various sites like the homeshop18, futurebazaar, deal ho jaye of rediff.com, flipkart, etc. are examples of how these sites are making huge money. According to the SEO Experts these sites are one of the ways of getting up the ladder in the search engine optimization and bringing in more and more gains by inducing traffic into them.

Article written by Vikesh Pithadiya - SEO Expert India

“Small is getting smaller” is the reason of “Big is being bigger”

Well, the two biggest search engines Google and Yahoo have shown their performances of 2011 which reminds me of something that read sometimes back which went like ‘rich will be richer and poor will be poorer’. Google got its revenue increased by 8% in the third quarter of 2011 where yahoo has just declared its profit to be decreased by 26% for the same period. The majority of revenue of search engines comes from online advertisement in which Google has been very well known for Google Adword and yahoo has been struggling to get settled.

As per BBC business on 19^th of October 2011, Yahoo earned profit of $296m for 2011’s third quarter which was $396m for the same period of last year. This fall is seemed to be an outcome of poor command of Yahoo over online advertisement. Last month the CEO of Yahoo, Carol Bartz was forced to resign as he failed to keep up the earning trend from online advertisement compared to its rivals Google and Facebook, though Yahoo did well at the end when its share stopped at the hike of 3%. Now, in the market, the new talk is who is going to take over Yahoo as they have decided to move towards innovative technology, new products and services and newer ventures. Now, Microsft is willing to buy Yahoo again as it attempted once in 2008 for $47bn but didn’t work and the second interested firm is china’s internet firm “Alibaba”. That was the story of Yahoo.

Now Let us talk about Google. Google at the end of 2010 stand up with the $ 8440 million total revenue which became $ 8575 million in 2011’s first quarter and at the end of third quarter it reached at $ 9720 million which shows 33% annual and 9% quarterly growth. According to Forbes, Google also positioned at 5^th number among most innovative companies in 2011 and it always comes up. Google’s hierarchy and working culture help it to be innovative and successful and that is the reason of the super success Google Adword’s and other services’.

Now let us target Seo and internet marketers. Google has been the target of Seo experts and internet marketers because Google is providing them with a huge volume of customers. When, other search engine starts doing good and  gets traffic, SEO expert services may be trying to follow the pattern of that search engine. If microsft purchases Yahoo, what would be the revolution in the search industry is a question that time would answer. Till then all we can say is Happy Google and Happy SEO Experts.

 Article written by Vikesh Pithadiya - seo expert india

SEO - an effective way to reach out...

SEO is a term that many of us have heard about but very few actually understand what it is all about. As an owner of the firm one must know what an SEO activity can do to your business and simultaneously how it works. Once you understand how an SEO works, you know that you are choosing an SEO company that is absolutely perfect for your needs.

Here are some of the things that one needs to keep in mind about SEO

• Ø A description of SEO 

What is the meaning of the word SEO stand for? It stands for search engine optimization. It also important to know that the word is pronounced as S.E.O and not SEO as a word. This is actually optimization of the website for getting it on the Google rankings. Also one should look into on-page and off-page SEO while looking for a good SEO company. On-page is what is done with the pages of the website and off-page is activity done outside the pages like building links, etc.

• Ø What SEO can do

SEO can bring targeted traffic to your website. It is paramount to marketing and is far better than other online marketing if the right kind of SEO Company is found. It is an effort oriented company and its results starts showing only after a period of time, nonetheless skill do play a very important role here. SEO is a great way to promote your site as it brings your website on top in Google as some search terms are typed there.

• Ø On-page SEO

Research related to keyword is very important as far as on page SEO is concerned. There are companies that might get you to the top of engines for absolutely wrong keywords. It is an aspect of a good SEO to get company to the top on Google with the most relevant keywords. The keywords are out on the WebPages, ideally not too many and are then repeated on other pages also.  These search terms are an indication to Google that what is being typed is being looked on by people. It is also important for an SEO activity done On-page to see that the pages on the website are designed properly and can be understood well by Google when they examine the site.

• Ø Off-page building of link

This phase consist of purely link building. A well-organized SEO expert services ensures that there is abundance in links being built from relevant websites that are high ranked by Google and other engines. If it is a poor SEO company it might damage your company’s online status by building several poor links.

Article written by Vikesh Pithadiya - SEO Expert India

Getting familiar with SEO

With Internet invading the globe and technology being a basic necessity, Internet advertising has predominated all other forms and means of advertising. The most affordable means of grabbing the attention of the consumer has also triumphantly been effectual in granting high results. The luxury of purchasing a product sitting at your sofa set is not only cozy but can also be low on your pocket. Besides that one is also granted the luxury of travelling across the global market. However with innumerable online stores being opened and it being called a clutter unofficially, it has indeed become complicated to make one visit your website. Here SEO comes to the rescue. Search Engine Optimization (SEO) is capable of making your webpage noticeable in search engines. However one has to have a right approach towards SEO. It is a complex process involving intellectual content that is relevant and the targeting of associated images.  It scrutinizes the webpage and plays a pivotal role in the creation the entire website.

To attract the search engines is the real task here. It has been ten years that the concept of SEO has been invented.  Complicated automated programs including spiders and others rank the data provided accordingly.

To enhance the ranking of one’s website during the search process, one needs people who are proficient in this particular field that includes consultants and advisers. These experts enhance the data with the help of metatags, description and titles that are attention grabbing. Besides this, the SEO expert has an additional responsibility of editing the content by using the keywords.

There are varied methods which varied SEO expert services confide in to work on their ranking that includes posting press releases and being active on social networking websites such as Facebook and Twitter. Besides this, white hat and black hat are other reliable techniques with which one can get one’s website on the top.

Every website wishes to be the top on Google as it is the most consumer- friendly website with 75 % of the searches bring done on it.

Without SEO, it is next to impossible to make your website shine with flying colors. The competition is getting tougher and SEO is the only solution to be the victor. Precise knowledge and understanding about the concept of SEO is very essential to make your website productive in real terms. SEO traffic has been considered to be the most preeminent method amongst all other methods of traffic due to its
adeptness.

Comprehend with SEO and climb to the top…!

Article written by Vikesh Pithadiya - SEO Expert India

SEO - Return On Investment.

SEO is an activity that initially requires a lot of time and effort to channelize traffic to a certain site. There are many people who think that spending on SEO will prove to be quite extravagant for them. Well, this is not the case. If you think for a moment about the benefits the SEO activities would reap for you, the initial cost is nothing in front of it. Paying an SEO professional a fixed amount of salary completely pays off at the end when he pulls ten times the amount of money through his SEO activities.

Once the site is set for optimization, a number of visitors starts coming in and these visitors are potential customers of the site. With good content and products and services worth the price, the site will easily find a number of customers. The more customers your site can attract, the more money you will make and from here emerges the concept of ‘return-on-investment’. For example let us take the help of an illustration. Let us assume that in a particular site 100 people visit each day and that only 20% of them turn out to be your customers. Let us assume that this 20% an average of $10 for your site. Given this situation, the site owners will be earning $200 a day and $6000 a month. Such huge earnings can be made by using SEO as an effective activity. Similarly if the site gradually improves on its visitors count to 200, then 40% customers are assured. This makes for a day’s $400 revenue and month’s $12,000 revenue.

Now when you are getting $12,000 each month, the cost of that amount that you spend on an SEO becomes just so little as compared to what you are earning and the website traffic keeps doubling. If the products are written about in a better way then again the traffic not just doubles it triples and much more. If the business has been the worth the effort that you have been putting into it, it’s also worth the ‘SEO’ cost.  The website needs to spend on. There needs to be some investment in the web designing. If you do not spend on effective marketing and web designing then no one will find your product. To bring a site or a particular product high on SEO ranking, a good and efficient SEO company needs to be employed. The offline efforts that goes into the marketing and promotion of a particular site takes a lot of time and cost on the part of the company, however, if an skillful SEO is employed, he would be able to track online what is happening around and where the company stands. The strong online activity that is rendered by an SEO is unmatched as compared to any other marketing person. The return on investment is hence assured even if the product is mediocre is the SEO Expert employed for the purpose has enough potential.

Article written by Vikesh Pithadiya - SEO Expert India

SEO-Let clients know.

Search Engine Optimization is the mechanism by which the visibility of a particular site is increased through the unpaid search results. It is one of the most effective ways of internet marketing. Promoting a site through unique contents, back links or inbound links is also another strategy of SEO. Other SEO techniques to improve upon visibility can also be cross linking where more links are provided in the same website. It is a great way of earning huge returns on investments.

In an SEO system of operation, clients should be treated as the boss. They are the kings!! They are always right. There should be room for extreme honesty. Some clients try to hide old incidents that might have happened to their site. For example there might have been a case of the site getting banned or getting penalized for some reason. If these facts are hidden from the SEO expert then how will he understand the real position of the site in order to take it higher in the ranking?

One thing must be kept in mind. It’s impossible to get a site back once it’s banned even if you try to appeal to Google itself. Details are very important for an SEO; some times the client does not understand this. If the client does not know much about the way SEO activities happen. The SEO expert should take the initiative to teach him what it is.  

Though most companies want it to happen as soon as possible and clients want it fastest, SEO is an art and like all other forms of art, it takes time and sometimes a lot of it. There are certain things that the client needs to provide an SEO; otherwise the work cannot be started the way it should.  Another thing that a client must know is the fact that there is no such thing as a promised result or guaranteed results in SEO. Like the way the client learns from you what the SEO process is all about, even you as an SEO need to learn sometimes what the business of the client is all about. What are their strategies, procedures, statuses with customers and many more. 

There are no other short cuts for SEO as it takes the ladder route. You cannot be on the open if you have not mastered the rat of SEO and followed all the necessary steps.

Article written by Vikesh Pithadiya - SEO Expert India.

Feeling win can make you win

I have been writing for the SEO strategies to win the battle which is filled with competition. Which strategy should be used in long term and for short term as well. I have been serving some amazing work since a long time and hopefully will keep the same trend in the future but since last a month I keep practising my SEO techniques aggressively on various website and the reason behind that is result. Let me tell it with proper explanation.

A human behaviour says that a person try to keep doing hard work when he gets results for its effort whether it’s a schoolboy or a business personality. A schoolboy encourage himself when he gets better result over other boys and start keeping himself at the same result and for what he will keep attaining his duties. This could be a short term matter in his life, but when this effort will be kept to stay on top then life changing result could come out of it. Thus one proper effort can change your life; the only matter is to feel it. When somebody starts feeling it, this could turn a real win in lifetime.

This, feeling win situation heads ahead of all SEO strategies. SEO guy need to be innovative, self starter, thinking on its own and many other qualities. To defeat other people on the Google search engine, one has to be confident and smarter enough over other people. Every SEO personalities know all SEO strategies but the winner will be who keep all these qualities. I keep gathering all necessary information about my subject and think own my own how to implement to defeat other competitors. Always keep tracking record could help you measure your result and I do same in such situation. As I start getting results, I inspire myself and keep doing same task to come on top. This win feeling situation will lead you to a long term success.

I have defeated many SEO agencies with my SEO practices and this encourage to come and stay on the Google’s first page. My SEO expert services took my clients on 5^th, then 4^th page which boost my confidence to let me take them on first page. This should be the passion to work for any job. Not only in SEO but in the universe, this strategy will work for anybody.

Article written by Vikesh Pithadiya - SEO Expert India

India – the desirable country to outsource SEO practice

SEO Marketing has been the most popular among all the marketing tools to succeed any internet business. To stay competitive in such global world, some advanced SEO services of India have allowed some innovative online business to rule the market. SEO can assist any business to raise the traffic by getting them on the first page of some major search engine that can help to increase sales.

The practice of SEO needs lots of efforts and intelligence as well which India has been known for.  The country India has been very popular to outsource IT service than the rest of the world. The quality labour work in IT and SEO services can be found in India with affordable rate which has been the advantage over the other countries. You will find the only India providing the quality SEO Services Vs amount of money invested in it. I am pointing out some qualities of India why it has been considered the most reliable country to outsource SEO Services.

The Cost matter: The power of Indian currency and the average income per head plays a vital role in that. Outsourcing SEO services to India enabled any overseas business to bank around 50% of the estimated price and the cheap quality work has been the major reason behind that.

India – Hub of IT Service: Since 1998, India has been known to outsource the IT services which indirectly support the Indian SEO Industry to gain share of world SEO business. Apart of the major fact, the high demand of IT Services from India created an IT market in India which creates more IT jobs and to satisfy such demand, a trend of making career in IT can be observed in last few years. Thus more and more quality IT work force has been available for such services.

English prominence: The language English is spoken by the major part of Indian population and India itself has been considered as the second largest English spoken country in the world which would be an absolute advantage to support outsource SEO to India.

Round the clock connectivity:  India has got a work culture where people are ready to work in the night shift to ensure a better communication and connectivity with overseas clients specially US and other western countries. That is the reason why KPO, BPO and other IT services has been outsourced from India the most. The policy of government of India also plays a vital role to promote India making the most desirable destination to outsource such business to India.

Thus, various SEO expert Services have been providing SEO services with various packages according to the need of business. The most competitive Industry also gets benefit to hire such SEO expert at affordable rate and the other business also gets it with cheaper packages. These all the reasons work behind making the India best destination to outsource SEO services.

Article written by Vikesh Pithadiya - SEO Expert India

Hire an SEO Service

Last week, I have described the benefits of Search Engine Optimization and how does it affect the profitability of Small Scale Business. Many SEO Services are available to serve you in all possible and better way. All Online marketing agencies have got their own approach to clients, among them you will find many of them cheap, affordable, with free trial and such other discount schemes. In this case, how will you hire a professional SEO Service is the biggest question for them who haven’t got any knowledge about it. Well, today I am revealing some tips on hiring SEO Experts  for your business.

Well, the first thing you should ask yourself why you are hiring SEO Service. Very simple and known answer is to promote your products or to build brand identity among customers. Many variations in cost will be found when finding for SEO Service but when you have decided to market your business then do it with full passion. Don’t just look after the price negotiation. Some of the agencies are offering different SEO and Social media marketing packages and they are Basic, Advanced, Professional, and Premium. For premium service, they will charge you maximum and market your products online utilising all the advanced SEO techniques where in Basic they will select only few keywords and no other advanced SEO practice. If you think of saving some money and will choose basic or advance one, you may not get all traffic to your website. Rather than just selecting such packages, hire an SEO expert who may charge you some amount but will take care of your online business fully.

Check agency website page rank: Before fixing the contract with the agency, you should check the agency’s website itself is ranking or not. Ask them the targeted keywords and try finding them out on Google’ page result to check their ability. Thus you may have some idea about their ability.

Avoid black tactics: If any agency guarantees you to optimize your website within shorter period, be careful in such cases. Before signing the contract, let them know that you are aware of black SEO techniques which should not be followed. You need to ask them to mention all the activities in the contract which are going to be followed in order to optimize the website. If such activities will be done to optimize your website, Search Engine – Google may banned your website for certain time period.

Article written by Vikesh Pithadiya - SEO Expert India

Why SEO for Small Scale Business?

You might have heard the term SEO as people are now aware of SEO and other form of online marketing. When you come to know about it for very first time you may not have any clue about it. Then some of your friend or your business partner may have told you about it and its benefit of getting online business but today I am going to explain why SEO marketing would be the most affective in terms of marketing for your business.

Search Engine Optimization:  

According to statistics of World Internet, Asia is leading with the growth of more than 400% in PC penetration which shows the future potential market.  The Giant Search Engine Google came in force since 1996 and changed the way of getting information. Now it is not difficult to get information on any topic as it was before. Many people come to Google to get to know about various business, products and subjects. When people are trying to find on Google, let them find you on the first page of Google through SEO techniques. Now if you are in any business and want it to grow without any limit, you just need to hire an SEO Expert to optimize your Website and to present your business to the people who are searching for your stuff only.

SEO - Small Scale Business:

Internet technology has created a vast field to let you fight for your business competition. The investment in SEO techniques and the amount of ROI you get through SEO is the reason of getting popularity now days among all marketing techniques.  A small scale business can’t afford a big number of marketing people to market business as a giant organization do but they can be in competition with giant organization through online marketing techniques and can sustain their business. Let us take an example of a small firm of Insurance which can’t beat Reliance Insurance, LIC, Birla Sun Life Insurance on ground but online it can beat them through SEO and other techniques.

SEO – Indian Market:

Indian marketing has started being saturated since 2005 but has not been so competitive yet. Many Education institutes, Overseas Education consultants, Real Estate companies, Diamond and Jewellery companies, Insurance companies, Garment companies have started appearing on web through SEO activities. Such and many other small businesses can grow through SEO and other internet marketing. Before hiring an SEO expert, one needs to know some information about it. I am going to publish an article next week about it.

Article written by Vikesh Pithadiya - SEO Expert India

Link Building Strategy

What is the term “Link Building” in SEO or in Digital marketing? Link building is an activity where a website gets a link from other website which also known as back links or inbound links. The purpose of linking to other website is to share relevant knowledge from other source. People try to share the information from a good web source has been the reason of Google prioritising the websites which has got more inbound links. I will try to provide the best information on Link building while I am writing an article on SEO but for more relative information I will share a link to Search Engine Land or the source I found relevant. Thus such reputation and credibility are given or passed to the right source of Internet in web world.

1)   Avoid Link farms: Link building has been very crucial part of SEO Off page optimization. Many ways have been found to build links through various websites but in the race of building links through websites, one need to check the websites’ quality that they should not be Link farms which is made to provide links only.

2)      Website Relevancy: Google appreciate genuine participation and try to promote the website which has got relevancy with their inbound link websites. One needs to get links from the websites which has got the content which matches your websites’ information. For example any SEO News or Information website would be ideal to get a link from rather than any other random website, if I desire for my SEO Website.

3)      Page Ranking: The website should rank well in Google from which inbound link is coming to our website. Google will automatically consider your website a good web source when it has got links from the pages which are ranking well in Google. There are many ways to get it but being an author in well known blogs and journal allows you to get links from such high powered source. Anyway it’s wiser to get back link from such pages which are well known and ranking well in Google to get more traffic to your website.

4)      Permanent Links:  Try to build Permanent Links which could add up the existing numbers of Link. With the passage of time as your website would be older, your website will be having more numbers of links if they are permanent which is the most critical factor of marketing for SEO Expert. Two or three up votes or likes are good enough to make a permanent links in any Social bookmarking sites and Links from the sub domains or blogs can be permanent Links.

5)      Other activities: Submission in Article sites, Social bookmarking sites, participation in Forums, Blog submission, Press release sites can help you building more links to your websites.

Article written by Vikesh Pithadiya - SEO Expert India

One more way to rank – Video Marketing

SEO has been more and more competitive as awareness and usage of it expands. Certain must do activities for optimization like on-page optimization, off-page optimization, blog submission, article directory submission, social media activities are being followed by almost all SEO specialists with some variations. Being a part of marketing an SEO Expert need to keep finding a vast market to promote services or products.

Face book and twitter are doing well with social media activities to promote businesses. One another popular and a crucial platform for promotion could be YouTube – the largest video sharing site in future.  It has been considered the third most visited website of the world which has a great potential market to grow and get traffic on your website. Being in the field of marketing, you should know your market, your competitive edge What makes you different than others. Who are the people you are targeting? Consumer behaviour – a crucial part of marketing says that a man love to watch documentary or films than reading books or blogs. This reason may encourage you to think of YouTube video promotion.  People never go to reading blogs and forums when they want to kill time, but they may go to YouTube to find some videos. If someone wants to promote its video aggressively, he may go for featured videos in YouTube for better promotion.

YouTube also works as a search engine which is powered by Google which allows you to share videos you like. A user can reveal information on the topics of its interests or of business like many videos of tutorials, information, and lessons can be found often with certain title and description. In the description some information about the video, targeted business and corporate site’s URL should be written to get people on your website. A bunch of best keywords can help you find your videos while people are searching for related videos. If you do not want to invest a lot into video making procedure then you can create PowerPoint slide show videos which contain some necessary relevant information. It’s again very simple where after creating a slide show in PowerPoint; you need to save it in a video mode. Being an SEO Expert, I knew the You Tube market as a battleground to fight with my competitors and started penetration into it. Hope this will help curious SEO personality very interesting.

Article written by Vikesh Pithadiya - SEO Expert India

Tips on Increasing Followers in Twitter

The popularity of twitter is being increased rapidly as the purpose of appearing on it has been varying. People started creating accounts in twitter with different intentions. Business oriented personalities are now aware of the fact of online presence advantages for their business. According to Internet world stats, with total 444.8% growth since 2000, in 2010 the pc penetration doubled as compare to 2009. Business fellows initiated reaching their targeted audience through internet with different ways. Among them very simple and popular way to get connected with preferred crowd is social networking sites. Among some famous sites, I am going to reveal some tips on twitter which can assist one to get quality and genuine followers.

First of all I am going to start with Beginners of twitter how do you get people to follow your twitter account. When you create an account with twitter, you may not identify anybody on twitter platform and also not having any clue where to initiate. There are many ways to get followers but I am showing you some best practices to increase it. People always appreciate or follow a profile which contains more number of followers. Some proactive business profiles always keep looking for people to follow them and get involved in different activities to get attention. So here they are.

Write on interesting topic and get followers

Target your audience and start writing on the topics regularly which could be interesting for them to read. As people always desire to read news, your article content has to be unique and fresh and has to be understandable for a common man. Thus you can create and connect with the group of general users for your business. Wise commenting on In-demand topics and constant participation on twitter can get you more followers. Keeping in touch with relevant topics by posting, by messages or by placing an applicable link should create a feeling of being a genuine participant can assist you to grow your numbers of followers constantly.

A Smart twitter Profile

 A Business oriented profile should always be looked decent in the all manners. While you are focusing any particular Industry on twitter, you should be an iconic for your followers and for that a smart picture of yours is more appreciated instead of any other logo or cartoon. A smart and decent picture may help users to connect you while they are following you. A suggestion to avoid inconvenience to followers is not to change profile picture frequently. According to the kind of followers you are looking for, an appropriate name may also ask people to follow you whether it’s your own name or name related your industry. Name with any industry phrase can help you appearing in search results while certain people search for some industry news or people. My example (Vikesh_SEO) would be wise enough to explain this trick. Being from SEO Industry, I created profile using my name and my own industry so if somebody willing to look at the current trend of SEO and search for SEO in twitter, they will find me in the search result. To create a complete profile, the place you are located at should be mentioned to connect with your followers personally. A small description about you and a link of personal blog gives a final touch to your professional twitter profile. Just to have a look, a decent example of it is “Vikesh_SEO”.

Key points about followers

A common mistake done by many people is to follow the people who are following them. Only quality people should be followed to get relevant news or updates. Just to increase the numbers of followers, never sacrifice quality otherwise your homepage will be filled with some rubbish stuff you are not interested in. If you find any interesting profile and you want him or her to follow you then try to interact with him on the topic of your industry. A quick reply on whatever they said can be observed by them which may lead into one more quality follower. If posted news is good enough to share with your followers then try to retweet it to get attention of users as the user come to know about it when somebody retweet their posts. One step ahead to it if one think deeper, a proactive profile may interact with the people that can influence your desired followers. Trying to build up a strong quality portfolio is time consuming as every smart work. Last important tip to get connected with large audience is to mention your twitter account possibly everywhere you are interacting as like I had given an option to “Follow me on Twitter” on my personal blog. Thus you can connect to a large targeted audience and can expand your business. Twitter has been a very popular tool among SEO Expert services to promote services.

Article written by Vikesh Pithadiya. - SEO Expert India

Twitter – Customer Care Service

Social Media Marketing - The effective and cheaper way to connect target audience has been the reason of me keeping writing on it since last four weeks. Along with the entire world, I have been wondering looking at some innovative organization’s approach utilising twitter as an applications. Among all better work by some innovative companies, I am going to share two interesting cases of Southwest and Zappos how they use, how they leverage twitter to interact with their customers. They have shown a beautiful example of building and promoting their brand awareness using twitter.

David Armano had written a great article revealing the story of how these two companies have leveraged twitter for networking. Southwest and Zappos have been known for inventive customer care service are leveraging Twitter.

According to David, once he was flying with Southwest. He left a post on twitter thanking southwest for being on the time when he boarded on the flight. By the time he landed, the customer care team of twitter had responded back to it as well. After reading this wonderful article I looked at the twitter account of Southwest and I found it filled with the responses to posts left by Southwest customers. Southwest is more dedicated to its blog to connect with the customers. This is an amazing piece of excellent customer care service and indirect marketing. One more exciting observation by David praised the usage of Twitter by Zappos. It has always been known for an aggressive marketing and amazing customer service. Zappos has 1,818,053 numbers of followers in the twitter which shows a great attention on the leveraging Twitter. A team at Zappos customer care service discuss or ask for business ideas before launching any new schemes or products. The CEO of Zappos, Tony Hsieh is having an account with twitter to keep in touch with customers. Many schemes have been revealing for the twitter followers to keep it interesting like one day they gave away 10 pair of shoes randomly to their twitter followers. Only a quick response form a company can make a customer delight, otherwise it’s wise versa. Social Media Marketing is getting more attention of SEO Expert services to create a brand in the market.

These two spontaneous example of leveraging twitter could be inspiration for a small budget business to improve their business by keeping in touch with their customers. The Twitter account is free and always will be.

Article written by Vikesh Pithadiya - SEO Expert India

Social Networking Sites – A platform to promote business?

Face book, Twitter, LinkedIn and many other Social Network Sites are getting better and bigger as the awareness of it being spread. Thousands of users have created their profile to be a part of such world’s largest community. In such Social Networking Sites, they are allowed to share their thoughts, views, videos, pictures and their own websites and blogs as well.  Some business oriented personalities observed the existence of millions people and made it a platform to promote their business. Thus, people started creating their company’s corporate pages to get the larger audience along with individual pages where people can come and like their interests. This activity, with the passage of time becomes a hot trend of aggressive  Internet marketing where different SEO Companies and SEO Expert services organise different contests or schemes to get people joining their corporate pages. Let’s talk about two of leading networking sites in the world and they are Face book and Twitter.

Face book

Among all networking communities Face book has broken all the records of popularity with over 500 million users as per survey. Now if you considered the Face book as a country, it would be the third largest in the world, can be seen as a potential market to get in touch with larger market. Face book has got many corporate pages where businessmen are introducing their business worldwide. It enables small business to perform their marketing activities and help to compete globally. Face book allows users to use different provided tools to customise the corporate profile. Group of people having similar interest can create and join community to share the knowledge in Face book which can be target audience for corporate world. Many diamond lovers have joined different kind of diamond communities where diamond traders can participate genuinely and can divert community participants to their own websites by posting some interesting content cleverly. While enough number of users have been members of a corporate page, a company can post features of different products on its wall to get attention of its customers or sometimes it can be used as a quick response customer care where problems related products can be discussed. Thus for corporates, Face book-the leading networking site has been a way to communicate with the customers.

Twitter

Worldwide more than 190 million users have their accounts with twitter which is known as a short notice board. It allows a user to write on a subject of maximum 140 characters. People can be aware of the latest news of their interests by following them. Many companies are using twitter as more of application where activities like publishing of latest news and also sometimes job vacancies being conducted. Thus interested people who had been following it can come to know about job vacancy. The usage of twitter is getting higher day by day by HR department of various organizations. Some detailed information on CORPORATE USAGE OF TWITTER will be shared next week.


Article written by Vikesh Pithadiya - SEO Expert India