Digital Media Marketing - Small Scale Business

There are two ways of marketing exist, one is direct way and the other one indirect. What is direct and indirect marketing? Many brands are available in the market for consumers and they approach them in thousands of way. One simple concept of direct marketing is to sell the product and spread the awareness is called traditional marketing where if consumer likes the product or service, he will spread the news and ultimately awareness about the product himself as he likes it. This approach of marketing always helps an organization when an organization itself is a large brand and people are aware of it. But what if an organization has a descent products and not getting enough number of consumers?

Here comes the time to implement the philosophy of Aggressive marketing. There many ways to implement aggressive marketing – like cutting cost and prices, hiring more sales executives, advertising the brand more utilising different kind of media. The main concept has to be increment in sales or in profit whatever way is used for that. But a smart businessman always looks at the ratio of investment vs. Return on Investment (ROI). Small Scale business often looks at their budget before they try to invest in a new concept. Cutting cost can affect majorly on production or financial department and hiring new people also needs a big investment as new hired executive need training and will be paid salary as well. To get consumers in, Advertisement is a better option among all. Advertisements on Television, book hoarding, advertisements in newspaper and get into touch with Internet are some of very wise options to choose for small scale business.

DIGITAL MEDIA MARKETING

In the new growing world, people are interconnected through internet and day by day the usage of it getting bigger and bigger which enables giant or small organization to connect a large audience and their own remained customers as well. Some smart businessmen have started using these marketing techniques to reach their customers, which is called DIGITAL MEDIA MARKETING. The amount of money and time are invested in it to promote your brand is very much lesser than the other way of advertisement. With a very small investment you are able to connect very huge number of audience. Many ways to get promoted online and Search Engine optimization (SEO), Pay Per Click (PPC), Affiliate Marketing, Social Media Marketing (SMM) are some of them which are getting very popular day by day. people are hiring SEO Experts to reach out the large audiance.


Article written by Vikesh Pithadiya (Author – Digital Marketing Zone)