Why SEO for Small Scale Business?

You might have heard the term SEO as people are now aware of SEO and other form of online marketing. When you come to know about it for very first time you may not have any clue about it. Then some of your friend or your business partner may have told you about it and its benefit of getting online business but today I am going to explain why SEO marketing would be the most affective in terms of marketing for your business.

Search Engine Optimization:  

According to statistics of World Internet, Asia is leading with the growth of more than 400% in PC penetration which shows the future potential market.  The Giant Search Engine Google came in force since 1996 and changed the way of getting information. Now it is not difficult to get information on any topic as it was before. Many people come to Google to get to know about various business, products and subjects. When people are trying to find on Google, let them find you on the first page of Google through SEO techniques. Now if you are in any business and want it to grow without any limit, you just need to hire an SEO Expert to optimize your Website and to present your business to the people who are searching for your stuff only.

SEO - Small Scale Business:

Internet technology has created a vast field to let you fight for your business competition. The investment in SEO techniques and the amount of ROI you get through SEO is the reason of getting popularity now days among all marketing techniques.  A small scale business can’t afford a big number of marketing people to market business as a giant organization do but they can be in competition with giant organization through online marketing techniques and can sustain their business. Let us take an example of a small firm of Insurance which can’t beat Reliance Insurance, LIC, Birla Sun Life Insurance on ground but online it can beat them through SEO and other techniques.

SEO – Indian Market:

Indian marketing has started being saturated since 2005 but has not been so competitive yet. Many Education institutes, Overseas Education consultants, Real Estate companies, Diamond and Jewellery companies, Insurance companies, Garment companies have started appearing on web through SEO activities. Such and many other small businesses can grow through SEO and other internet marketing. Before hiring an SEO expert, one needs to know some information about it. I am going to publish an article next week about it.

Article written by Vikesh Pithadiya - SEO Expert India

Link Building Strategy

What is the term “Link Building” in SEO or in Digital marketing? Link building is an activity where a website gets a link from other website which also known as back links or inbound links. The purpose of linking to other website is to share relevant knowledge from other source. People try to share the information from a good web source has been the reason of Google prioritising the websites which has got more inbound links. I will try to provide the best information on Link building while I am writing an article on SEO but for more relative information I will share a link to Search Engine Land or the source I found relevant. Thus such reputation and credibility are given or passed to the right source of Internet in web world.

1)   Avoid Link farms: Link building has been very crucial part of SEO Off page optimization. Many ways have been found to build links through various websites but in the race of building links through websites, one need to check the websites’ quality that they should not be Link farms which is made to provide links only.

2)      Website Relevancy: Google appreciate genuine participation and try to promote the website which has got relevancy with their inbound link websites. One needs to get links from the websites which has got the content which matches your websites’ information. For example any SEO News or Information website would be ideal to get a link from rather than any other random website, if I desire for my SEO Website.

3)      Page Ranking: The website should rank well in Google from which inbound link is coming to our website. Google will automatically consider your website a good web source when it has got links from the pages which are ranking well in Google. There are many ways to get it but being an author in well known blogs and journal allows you to get links from such high powered source. Anyway it’s wiser to get back link from such pages which are well known and ranking well in Google to get more traffic to your website.

4)      Permanent Links:  Try to build Permanent Links which could add up the existing numbers of Link. With the passage of time as your website would be older, your website will be having more numbers of links if they are permanent which is the most critical factor of marketing for SEO Expert. Two or three up votes or likes are good enough to make a permanent links in any Social bookmarking sites and Links from the sub domains or blogs can be permanent Links.

5)      Other activities: Submission in Article sites, Social bookmarking sites, participation in Forums, Blog submission, Press release sites can help you building more links to your websites.

Article written by Vikesh Pithadiya - SEO Expert India

One more way to rank – Video Marketing

SEO has been more and more competitive as awareness and usage of it expands. Certain must do activities for optimization like on-page optimization, off-page optimization, blog submission, article directory submission, social media activities are being followed by almost all SEO specialists with some variations. Being a part of marketing an SEO Expert need to keep finding a vast market to promote services or products.

Face book and twitter are doing well with social media activities to promote businesses. One another popular and a crucial platform for promotion could be YouTube – the largest video sharing site in future.  It has been considered the third most visited website of the world which has a great potential market to grow and get traffic on your website. Being in the field of marketing, you should know your market, your competitive edge What makes you different than others. Who are the people you are targeting? Consumer behaviour – a crucial part of marketing says that a man love to watch documentary or films than reading books or blogs. This reason may encourage you to think of YouTube video promotion.  People never go to reading blogs and forums when they want to kill time, but they may go to YouTube to find some videos. If someone wants to promote its video aggressively, he may go for featured videos in YouTube for better promotion.

YouTube also works as a search engine which is powered by Google which allows you to share videos you like. A user can reveal information on the topics of its interests or of business like many videos of tutorials, information, and lessons can be found often with certain title and description. In the description some information about the video, targeted business and corporate site’s URL should be written to get people on your website. A bunch of best keywords can help you find your videos while people are searching for related videos. If you do not want to invest a lot into video making procedure then you can create PowerPoint slide show videos which contain some necessary relevant information. It’s again very simple where after creating a slide show in PowerPoint; you need to save it in a video mode. Being an SEO Expert, I knew the You Tube market as a battleground to fight with my competitors and started penetration into it. Hope this will help curious SEO personality very interesting.

Article written by Vikesh Pithadiya - SEO Expert India