Optimize Online Conversion with Effective Website Structure

In this highly competitive world, it is hard to find more effective ideas for the business. People are completely depending on the internet for their basic requirements. If you are considering for a local service providers or international support, using the internet make your work easy and for this kind of a business scenario, it is very factual time that business owners should twitch their virtual presence completely. People are ignoring the advantages of an internet service rather than taking most of it. Moreover, the poorest part is the intention of spending money on a website designing is a surplus. But actually it is not!!

The website is an only option to upsurge the target of the visitors. So it is very necessary to well-designed it and make it attractive to meet your target audience worldwide. The main objective of a website is to appeal more people who require your service should aware about you and to ensure them, you are the finest. For the spectacular website entail a professional designer who can make it worth by providing a huge creative on editing banners and logos to the website. As our purpose is entice audience to take our service or products.

Adding good graphic elements to your web site catches an advantage over your competitors. Since the layout and design is attractive and worthwhile. Then it will automatically increase the visibility of a website as conflicting to your opponents. It is a continuous cycle wherein the more popular you get the better your brand is represented and this increases your clientele. The prodigious graphic design on your web pages will be the source of visitors to the site .if the graphic elements are virtuous and match with the content on the site would be easier for visitors to read and understand utterly and this way your graphic elements will function to attract the attention to substantial information that you want to convey your audience. Being an SEO Expert, I always advise my client to make changes in a website structure to improvise the online conversion ratio. 

The more important part of any greater business strategy to transform the visitors into a client. When a customer discovers your site through any search engine and takes a glance at it, they will get a gist from the appearance of the website.  Striking and appealingly productive elements are the key to convincing customers of your proficiency and potential. The quality of your website is very inquisitive. A good website provides you the highest rate of conversion. To have a good website is very necessary in today’s time. As it is the fastest way to reach your target audience.

Article written by Vikesh Pithadiya - an SEO Expert India

Quality Content and Genuine Participation - SEO

After Google Panda and penguin update, many things have changed in terms of SEO link building strategy. Almost all the web agencies were approaching the way of mass submission of directories, articles and social bookmarking but now it has been changed with the arrival of Google penguin update. SEO Experts who were making a guy sit on the computer to run a submission show were panelised by Google Penguin update. According to Google penguin update, the websites which are focusing on the money keywords and getting back links from irrelevant websites are panelised. 

 With Google penguin update, all the web agencies have changed their link building strategy. SEO Experts have started building links with different anchor text where company name and person names also used as anchor text which seems like genuine participation. Social Bookmarking and article submission has lost power as it was before. Blog posting with unique and fresh articles are being followed but sometimes they get confused after a limit. What other strategies can be used is the question. Actually that is not the question but the question is how to participate in a genuine manner. What subjects can be covered and what industry websites can be used as sub industry where they can relate.

Let us have an example here. I have a client which is dealing with all kind of rings (jewellery).  As per Google penguin update I start analysing the industries and topics which can engage with the product. I participate on the website and blogs which are jewellery niches and then I also chose topics of gifting and women’s choice. Ring can be given as gift then I wrote a nice article on how one can impress somebody by giving a gift of ring and what occasion can be used. I also cover a nice marriage and engagement related topic to promote Engagement rings. Some fashion related websites also were utilised to get backlinks. Some brand, status and gadget website were used to participates as well. Such genuine and diversified participation make the website come on the top with comparatively lesser backlinks.

Before it was all about submission but now it is about genuine participation what Google prefers. Before a 10^th pass guy can sit and do it but now a guy with analytical and proper marketing skill can only crack the organic listing of Google. Being an SEO Expert, I prefer going with Google guideline rather than pushing Google to do so with submission.

Article written by Vikesh Pithadiya - SEO Expert from India

Read People’s Mind Through "Hot Trends" in Google

People turn to search when they’re looking for answers and information, and sometimes what they want to know is on other people’s minds as well. You can learn a lot about what’s happening around the country or catch wind of a breaking news story by looking at what others are searching for.

Google has come with one more feature facilitating people who want to know about current trends. Many internet savvy people sit almost 24 hours on the internet and try finding out at the end of the day. If they have something to know or when they want any information, they simply do Google and many times they want to know about the rest of the world that what they are doing. Now for those people who are curious what is going on in the world, Google has introduced “Hot Searches” which allows one to have a look at what people are searching now a days.

One can find it through Hot Searches while visited Google trends. Over there, recently fastest rising search terms in the U.S.A. will be displayed in a list with a single picture. Again serving online users in a better way is implemented by Google where every single hour Google algorithm analyze tons of searches and find out the top 10 hottest searches of the U.S. to update the previous list of last hour.

Hot searches has been fresher than before as it was showing the list of 20 hot searches for 24 hours but now it isn’t like this. One can be updated with every hour. This time the search list would be more visible with picture and one would be able to collect more information about it. One can also get an idea why it has been the hottest search for the day and that also with better images and links attached with it. Being an seo expert, I do use many times Google insights to analyze the keyword trend. Some searches goes up recently and some were performing well in the past but not doing well in recent time. So we can make a mind that any particular keyword term should be targeted or not? Google also provides more related keyword options when you search for something. When you are supposed to target a keyword, you should be finding out more option this way as well. Keep almost similar keywords to make it easier.

Article written by Vikesh Pithadiya – SEO Expert India

Google keeping happy clients with "KNOWLEDGE GRAPH"

16th May is the day when Google has introduced knowledge graph to improve the search results. Now what is the term "knowledge graph". Google knowledge graph is basically guide you to the right search. When you type for something in Google and many other results will come with it and you have to find out the right results. When you type for a very common keyword like "Monlisa". Monalisa could be anything that you are looking for and some odd results may come across to you with it. Now Monalisa could be a picture, restaurant, any topic or any other personality. Google is now trying to sup up all the results on the first page so that people can identify what they want. Other example which Google has given of "Taj Mahal". When some one look for Taj Mahal in Google, it could be a monument, a restaurant or a musician who is famous for his work. There you can exactly find what you really want to see when you type "Taj Mahal". Google has enables its users to find the right information on the first page and can make a narrow results in one Go.

One other quality of it is when you search for something very well known like "David Beckham", you will get some information about him on the right hand side along with all other results which contain some brief information about him like his date of birth, about his family, about his achievement and some more stuff which would be an absolute advantage for the people who want to know about him. Thus Google has made search results more accurate and time saving. This Google knowledge graph has made search more deeper.

Google will let you know more about something you are looking for. For an example when you search for "Brian Lara", it provides you information on Brian Lara and along with that it also provide you some more related searches like Chris gayle, Sachin Tendulakar or any other famous cricket personality which allows you to know more other people of the same field.

Google has been in the target of all seo expert services and will be because of its efforts which make its users all the time.

Article written by Vikesh Pithadiya - SEO Expert

How to come out of Google Penguin update?

Google has been forced by SEO Experts to become smarter than ever. The last update in Google algorithm was known as Google penguin update where many results were affected in search listing. This time what Google has prioritised in its search results and what results have been affected and why is our today’s topic. SEO Experts have been really very aggressive to get ranked in Google’s first page. This ultimately results into more submission and more back links which can power SEO rankings in Google. Such practises never include any real mean or any real participation online. Any tom, dick and harry can do such submission and can get better ranking. That has affected the Google’s quality results and many quality website were way far behind and some labour forced website came on the top. Many websites which were getting traffic from Google and had a handsome amount of revenue are affected and all of sudden their incoming traffic has been decreased.  If they have hired an SEO agency then they might ask for the reason or else they may hire another seo expert services who has got expertise in getting you out of this mess.

What to do to get out of Google penguin update?

Google penguin update has affected those websites which has got more keyword stuffing and more poor inbound links. Google has been prioritising fresh and unique content to come on top which make us participate genuinely on regular bases rather submitting directories and social bookmarking websites.

Google has introduced Meta tags and other techniques to make people participate genuinely on line which would be a parameter to get indexed in Google. But as competition goes up, people started pushing the guidelines of Google and started submitting directories and other techniques without making any sense. Some business oriented people started filling more and more keywords on a single page to get business online and they want to rank for each and every keyword. Such business minded people started putting more and more keywords. Some of them never think of target any other page as they believe in targeting the pages which already have got power. Thus only home pages are being targeted than any other inner relevant pages.

According to Google Penguin update, you should remove back links which are not worth and seems as a scrap in your portfolio of back links. Get fresh and unique content which would power up your back links efforts. Do not participate on other niches website and low pr website. More thing is do not push any particular keywords. Get a nice mix portfolio of keywords and try to promote them one by one rather than focusing on a single keyword. The website which are affected in Penguin update have got almost 1 or 2 keywords as an anchor text. Some time you can get back inks with your name, with company’s name and also can be “visit us”. Such diversity in anchor text will get you out of Penguin update. 

Article written by Vikesh Pithadiya - SEO Expert

Google Analytic - Improve Business Online

Video generated by SEO Expert India - Vikesh Pithadiya

MS Dhoni - a lesson to learn leadership qualities for entrepreneurs

I have been trying to learn something from all the successful people of the world since I admitted for my MBA. I have been influenced by many great personalities in the world such as Mahatma Gandhi, Bill Gates, Manmohan Singh, Farhan Akhtar, Chetan Bhagat and many more but, today I want to discuss about a man who is filled with all the skills needed for leadership. Simply the captain of our Indian Cricket Team – Mahendra Singh Dhoni. 

I have been reading about his skills after every single day in any magazine, newspaper or any news portal. What he is carrying in himself which made people talk about him all the time and this crowd does not contain only cricket fans but also includes top business personalities. In the today’s competitive world of business, all the skills which are needed for a perfect and smart business are given through training but as we all know that Businessmen or managers are never made, they are always born. This saying is proven many times in many organizations but a great example can also be observed in the world of cricket. An Indian captain who made his team win a T-20 World cup, A world Cup and also lead his team Chennai Super Kings twice to win IPL ( Indian Premier League). A Calm Attitude, decision making ability, positive attitude, belief in players are some of his best features which made him look different than other captains. Sachin Tendulkar – the God of the Cricket also never hesitate to admit the truth of Mahendra Singh Dhoni being best captain in his career of 21 years. The first Indian captain under whose captaincy India won the Cricket world Cup first time in 1983 – The great Kapil Dev also like to call him the “ Captain Cool ”.

Let us have a look at the journey of “Maahi” since from 2004 when he entered the Indian Cricket team from a state which hasn’t got a bigger name in cricket – Ranchi. His first Inning of 183 Runs against Sri-Lanka made us remember his long hair look which made him hit the mind of all cricket fans. The opportunist MS Dhoni proved himself in the first match itself and kept the same trend in the next three years to appeal BCCI to make him skipper of India cricket team in 2007. Then the rest is History. He managed pretty well in the journey from a pinch heater who was known for his “helicopter shot” to throw the ball out of the ground to a successful Indian Captain.

MS Dhoni has been in controversy some time for his statement but he always managed to keep a team spirit together. A support to in-form batsman and also to a out of form batsman from him made him a great leader. In few events he admitted that he normally takes decision on the field according to the situation, when he was asked about his strategy. He repeated it in other events when he was asked the same question and also added that Cricket is a simple game and people make it complicated with words like “strategy”. During a match once, I heard a commentator stating about him that he has seen Dhoni playing cricket with single expression. The same thing has also been observed by many people that Dhoni has never been panic in hard situation or never been over confident in about to win situation. The other great quality in him – “self-belief” can be observed while his captaincy but the final match of World Cup 2011 can not be forgotten by anyone. After losing 3 early wickets, Dhoni decided to enter the ground to hit the Sri-Lankan bowler where other experts were advising him to put Yuvaraj Singh who was inform during the World Cup. At the end of the match, he did not disappoint any of us and hit a six to win the world Cup. Many of us often says that the luck of Dhoni always works but do not forget that A good leader are always bold enough to take decisions which also can be seen in the journey of his captaincy. An incident is when Misbah-ul-haq was batting in the last over of the match and the ball has been given to Jogindhar Sharma. Fortunately we won at the end but such experiment always works for Dhoni where he put casual bowler like Sehwag, Sachin, and Suresh Raina to shock a batsman with unusual delivery. In few matches, such decisions from Dhoni lead the team to lose the match but he admitted instantly his mistake which is again a great quality of a leader and try to learn out of it. Quick mind of Dhoni often reads the game situation and the weaknesses of opposite team help Dhoni to form a strategy instantly. 

What MS Dhoni has inbuilt is a skill to manage his mind on the spot.  Mind management is a huge subject and lot of stuff has been written on it but if you really want to see them live or not interested in reading books and still want to learn, simply watch Dhoni playing on the field and observe him attending press conference after every match. It is Dhoni’s Funda – "KEEP IT SIMPLE SILLY".

Article written by Vikesh Pithadiya - an SEO Expert India.

SEO practices enable a business grow incredibly

In the present days, Internet marketing is altering hastily, as this is an ongoing spectrum and an essential process for all online businesses. Online business always needs an appropriate tool to increase the traffic on the internet, and SEO is the most excellent technique to place your website as a top ranker. Moreover, SEO service is the requirement of this over growing competitive world.  Every Online business has its own goals and always wants to hit the target with their great strategies. SEO services assist many online businesses to achieve success.

SEO service is mounting rapidly. Search Engine Optimization is the most excellent way to boost the ranking of a website on a search engine, and it involves many important techniques too, like on-page and off-page optimization. On-page essential techniques are URL structure, Internal linking strategy, and Track target keywords, etc. Off-page essential techniques are Forum commenting, Directory submission, Email marketing, Guest posting, and many others.

Relevant hits will assist you in reaching your target audience, while you focus on managing your business. Regardless of having an extremely qualified squad for SEO, we still keep the rates reasonable, so that even a small business holder can use the service and leap to great heights. Relevant hits are dedicated to offering a successful SEO service, which tend to draw more visitors to your website. Our SEO experts can offer you affordable resolutions, which help in mounting conversions to your online business.

A well-planned and expert SEO Campaign can bring a vast traffic of customers to your site. Incredible SEO functioning can change the location of a website efficiently. For the position of your website to progress in the level of ranking, a search engine result is a crucial pace.  Moreover, it is only probable, when you sign up a great SEO Expert. A professional SEO expert always understands the core value of the process, which involves search engine ranking, and they can implement numerous advanced techniques to augment the website ranking. While you choose the SEO Service or Expert, you have to be very pro-active. You can do a general internet research to find an appropriate company or expert for your online businesses. We always believe in building superior relations with our potential customers. Hence, we look forward to long-term partnerships, which prove our dedication and trustworthiness.

Article written by SEO Expert India - Vikesh Pithadiya.

Reaction on Google recent panda update in favour of content

Google Panda update has been the biggest issue of 2011 when it was applied in February 2011. Many of people in the world are still not aware of Google Panda update. It named after One of the Google’s finest engineer Navneet Panda. There were few Google Panda update applied before targeting to clean up Content farm, poor websites from the index but the recent and last Google Panda update favouring fresh and unique content is the topic of the town.

Google has been smarter than ever and has changed the way of treating its customers and promise them to provide quality results forever. In the practices of SEO, Experts try to get their websites on the top of Google results. Some of them are not some quality websites which were being optimized and positioned on the first page of Google. This situation creates mess and some customers also were not happy with Google.

Google continuously comes in the top innovative companies of the world and implement many strategies which form a better algorithm and at the end better results which makes customers happy. Before Google was prioritising the websites on the base of quantity of back links then they decided to improve quality and vanish results which continuously building rubbish back links. Now they make it even better and recent Google panda update is all about a genuine participation online.

When the last update was implemented, many positive and negative talks in the market was being listened by experts. Some people considered it to be the smart step by Google and some people who just rely on submission are not happy with the change. Google will check the number of back links going out from a page and will evaluate the power of it. The back link generating page should have minimum back links going out. The website has to be related to the industry. It should not be a random website which allows getting a back links to any website. Before it was not in account but now video marketing, pdf files, word files and other ppt submission also be considered. Many people are happy with it, what about the people who don’t like this change.

According to some small scale business owners, this change has been ridiculous as they believe that they are owner of a business, not content writer or a blogger. That sounds funny but what exactly Google want from SEO Expert through the concept of fresh content. One of business owner criticised it as “people get another excuse to write useless and older content with new titles which makes them fresh one”. Many people approximately 35% of Google results have been affected with the last Google Panda update.   Well now it depends on every individual what they want to say about it. But I just want to ask you how do you like it?

Article written by Vikesh Pithadiya - SEO Expert India.

Internet Marketing - Return on Investment

In the time of globalization different part of world are connecting  with each other through various medium and when term “business” comes to mind, Website has been very crucial tool for every size of businesses to connect globally. Even Small scale businesses also prefer to appear online with the help of website. The PC penetration of the world has been increasing rapidly since last around 7 years and the behaviour of people dealing with daily life online is also changing with it. Google has been the biggest search engine and the source to get the information. Google had been target to get visitors for websites and to generate online business when people started using Google to get information. Thus, Google, Facebook, twitter are such websites which are used to market products online. To reach audience online, Search engine optimization, pay per click, social media marketing, email marketing and affiliate marketing are the ways to get people visit your website to purchase your products or services but, many time visitors visit your website but do not look up to further. The conversion rate of the website scores very low. What to do at such time?

We will have a look at example of optimizing conversion online.

A pharmacy website is getting average 1000 visitors a day and only 10 people are purchasing the medicines of $10 everyday then the conversion rate of the website will be only 1% and total revenue would be $100. Is it worth the amount of money one has spent on hiring web services to get better ROI on website. I guess not.

If 1000 visitors are coming to you website then our efforts should make the maximum visitors to stick to our websites. If only 10 visitors are purchasing the products and 990 visitors are leaving the websites then find out the reason why they are leaving. There could be multiple reasons of making visitors leave the website. They could be prize, stuff vs money, confusing website, webpage loading time and lengthy process of E-commerce website.

Study the online consumer behaviour and accordingly design the website and try to increase ROI of the website. What is lacking in your website. Appear your brand on Facebook, Twitter and other social networking websites and make easy for your existing customers to update about your products and services. People daily login to their Facebook account and would find your recent update there in their account rather coming to your website every after sometime. If you are in business then its all about money at the end of the story. Think about the money, profit than only number of visitors and position in the market. Hire an SEO Expert who also consider ROI in his services than only SEO Services. 


Article written by Vikesh Pithadiya - SEO Expert India

The king of SEO 2012 - Content

As per recent search, content creation is the most highly important campaign as far as SEO is concerned and a very hard hitting too. In 2012 the bar of “Content Creation” is going to increase tremendously among the people. This is because due to the starkly competitive market people are always out for discovering the best SEO strategies to rank their website in the top position. However, to get the right kind of stuff with new and innovative ideas and content is important and also tough. This is because there is more traffic to your website only when the content is proper.  A good content attract viewers to get online traffic and to get further overwhelming results.

Creating a buzz helps a lot….but how?

Once you generate your website, people start coming in and soon enough interact with it and in case they find the site interesting they begin to spread the word about it to their peers and colleagues. We as a part of the company strive to innovate our website each and every day by writing outstanding and fresh content as it is known by one and all that “Content writing” is something that requires a lot of effort and labor of the mind and yields breathtaking outputs. A good content always assures you of the best output and website traffic.

Create Brand through communicating with customer

Actually, SEO content creation helps you to generate a way to increase your visibility. It works to push your site ahead towards ranking and in bringing in additional traffic for your website. A good content with excellent news conveying the brand message attracts prospective customers and helps a lot to keep them paying attention for longer period and urges them to stay connected with it further. Blog posts are the better content keys to generate enormous traffic.

Recent Google Panda Update – Back linking

Earlier almost all the SEO experts were trying to build as many links as possible, however, the scenario has been changed with the recent Google Panda update in October 2011. SEO expert who focus on creating brand rather only on SEO adopt such practices of releasing unique and fresh content which would be interesting to read for users. Blog Commenting and Blog Posting are the activities which allow you to get back links from high PR websites which in turn helps in also power up your ranking in Google. Thus you are doing both the things, creating brand through participation in various sites and also improving your website ranking in Google.

Keywords in the Body content

A website can be searched through many keyword terms, however, some of them have high volume search whereas some has low search volume. It is impossible to target all the keywords for back linking. After choosing high search volume keywords, the other low search volume keywords can be targeted in the body text, so that if someone searches for low search volume keywords, the chances of your website appearing in the top levels is more if you have powered up your website very well. Such game of targeting keywords can be played with the right content only. Other SEO practices won’t allow you play in such a smart fashion.


Article written by Vikesh Pithadiya - SEO Expert India