Google keeping happy clients with "KNOWLEDGE GRAPH"

16th May is the day when Google has introduced knowledge graph to improve the search results. Now what is the term "knowledge graph". Google knowledge graph is basically guide you to the right search. When you type for something in Google and many other results will come with it and you have to find out the right results. When you type for a very common keyword like "Monlisa". Monalisa could be anything that you are looking for and some odd results may come across to you with it. Now Monalisa could be a picture, restaurant, any topic or any other personality. Google is now trying to sup up all the results on the first page so that people can identify what they want. Other example which Google has given of "Taj Mahal". When some one look for Taj Mahal in Google, it could be a monument, a restaurant or a musician who is famous for his work. There you can exactly find what you really want to see when you type "Taj Mahal". Google has enables its users to find the right information on the first page and can make a narrow results in one Go.

One other quality of it is when you search for something very well known like "David Beckham", you will get some information about him on the right hand side along with all other results which contain some brief information about him like his date of birth, about his family, about his achievement and some more stuff which would be an absolute advantage for the people who want to know about him. Thus Google has made search results more accurate and time saving. This Google knowledge graph has made search more deeper.

Google will let you know more about something you are looking for. For an example when you search for "Brian Lara", it provides you information on Brian Lara and along with that it also provide you some more related searches like Chris gayle, Sachin Tendulakar or any other famous cricket personality which allows you to know more other people of the same field.

Google has been in the target of all seo expert services and will be because of its efforts which make its users all the time.

Article written by Vikesh Pithadiya - SEO Expert

How to come out of Google Penguin update?

Google has been forced by SEO Experts to become smarter than ever. The last update in Google algorithm was known as Google penguin update where many results were affected in search listing. This time what Google has prioritised in its search results and what results have been affected and why is our today’s topic. SEO Experts have been really very aggressive to get ranked in Google’s first page. This ultimately results into more submission and more back links which can power SEO rankings in Google. Such practises never include any real mean or any real participation online. Any tom, dick and harry can do such submission and can get better ranking. That has affected the Google’s quality results and many quality website were way far behind and some labour forced website came on the top. Many websites which were getting traffic from Google and had a handsome amount of revenue are affected and all of sudden their incoming traffic has been decreased.  If they have hired an SEO agency then they might ask for the reason or else they may hire another seo expert services who has got expertise in getting you out of this mess.

What to do to get out of Google penguin update?

Google penguin update has affected those websites which has got more keyword stuffing and more poor inbound links. Google has been prioritising fresh and unique content to come on top which make us participate genuinely on regular bases rather submitting directories and social bookmarking websites.

Google has introduced Meta tags and other techniques to make people participate genuinely on line which would be a parameter to get indexed in Google. But as competition goes up, people started pushing the guidelines of Google and started submitting directories and other techniques without making any sense. Some business oriented people started filling more and more keywords on a single page to get business online and they want to rank for each and every keyword. Such business minded people started putting more and more keywords. Some of them never think of target any other page as they believe in targeting the pages which already have got power. Thus only home pages are being targeted than any other inner relevant pages.

According to Google Penguin update, you should remove back links which are not worth and seems as a scrap in your portfolio of back links. Get fresh and unique content which would power up your back links efforts. Do not participate on other niches website and low pr website. More thing is do not push any particular keywords. Get a nice mix portfolio of keywords and try to promote them one by one rather than focusing on a single keyword. The website which are affected in Penguin update have got almost 1 or 2 keywords as an anchor text. Some time you can get back inks with your name, with company’s name and also can be “visit us”. Such diversity in anchor text will get you out of Penguin update. 

Article written by Vikesh Pithadiya - SEO Expert