Online shopping today- a rage…

E- Commerce is taking up very fast in India and looks quite promising in India. Both travel oriented and non oriented e-commerce has developed a lot in the recent times not just in the cities but also in several metros. Attractive online discounts and deals are one of the main reasons for the development of these and wide spread popularity of these e-commerce portals according to various SEO expert Services. The business model for such success is not a complex one. Consumers buy things at high rate of discounts and get gradually hooked on to the concept of online shopping and there are deals that are happening at a price which is less than 30 to 70 percent of the original. Today a consumer does not feel shy about going for a shopping that is goes over 20000 to 25000 when previously it was not more than 5000 to 6000 INR.

This dissemination of the internet and the high rate of the younger audience base is the main reason for the development of this e-commerce trend. Comscore, which is an online measurement of media, has surveyed that around that almost 3/4rth of India’s internet audience is under the age of thirty five years and that the age group between 15 to 24 are the most frequent visitors to the various sites in the internet. Besides this, the e-commerce sites are hence huge making leaps in terms of making benefits on quality, delivery and availability. The survey says that in 2011, a 10% population in India has made online purchases from India either from home or work location.

This market has a long way to go as it has been seen by various surveys that online portals see an increase of visitors as much as 30 to 35 percent. A market research firm known as Juxtconsult claims that that the year 2011 will be very important for the way online shopping rises and fares in the media. The huge rate of models of homemade e-commerce portals are an indication of the trend is catching up fast with the population. Various sites like the homeshop18, futurebazaar, deal ho jaye of rediff.com, flipkart, etc. are examples of how these sites are making huge money. According to the SEO Experts these sites are one of the ways of getting up the ladder in the search engine optimization and bringing in more and more gains by inducing traffic into them.

Article written by Vikesh Pithadiya - SEO Expert India

“Small is getting smaller” is the reason of “Big is being bigger”

Well, the two biggest search engines Google and Yahoo have shown their performances of 2011 which reminds me of something that read sometimes back which went like ‘rich will be richer and poor will be poorer’. Google got its revenue increased by 8% in the third quarter of 2011 where yahoo has just declared its profit to be decreased by 26% for the same period. The majority of revenue of search engines comes from online advertisement in which Google has been very well known for Google Adword and yahoo has been struggling to get settled.

As per BBC business on 19^th of October 2011, Yahoo earned profit of $296m for 2011’s third quarter which was $396m for the same period of last year. This fall is seemed to be an outcome of poor command of Yahoo over online advertisement. Last month the CEO of Yahoo, Carol Bartz was forced to resign as he failed to keep up the earning trend from online advertisement compared to its rivals Google and Facebook, though Yahoo did well at the end when its share stopped at the hike of 3%. Now, in the market, the new talk is who is going to take over Yahoo as they have decided to move towards innovative technology, new products and services and newer ventures. Now, Microsft is willing to buy Yahoo again as it attempted once in 2008 for $47bn but didn’t work and the second interested firm is china’s internet firm “Alibaba”. That was the story of Yahoo.

Now Let us talk about Google. Google at the end of 2010 stand up with the $ 8440 million total revenue which became $ 8575 million in 2011’s first quarter and at the end of third quarter it reached at $ 9720 million which shows 33% annual and 9% quarterly growth. According to Forbes, Google also positioned at 5^th number among most innovative companies in 2011 and it always comes up. Google’s hierarchy and working culture help it to be innovative and successful and that is the reason of the super success Google Adword’s and other services’.

Now let us target Seo and internet marketers. Google has been the target of Seo experts and internet marketers because Google is providing them with a huge volume of customers. When, other search engine starts doing good and  gets traffic, SEO expert services may be trying to follow the pattern of that search engine. If microsft purchases Yahoo, what would be the revolution in the search industry is a question that time would answer. Till then all we can say is Happy Google and Happy SEO Experts.

 Article written by Vikesh Pithadiya - seo expert india