SEO is a term that many of us have heard about but very few actually understand what it is all about. As an owner of the firm one must know what an SEO activity can do to your business and simultaneously how it works. Once you understand how an SEO works, you know that you are choosing an SEO company that is absolutely perfect for your needs.
Here are some of the things that one needs to keep in mind about SEO
- Ø A description of SEO
What is the meaning of the word SEO stand for? It stands for search engine optimization. It also important to know that the word is pronounced as S.E.O and not SEO as a word. This is actually optimization of the website for getting it on the Google rankings. Also one should look into on-page and off-page SEO while looking for a good SEO company. On-page is what is done with the pages of the website and off-page is activity done outside the pages like building links, etc.
- Ø What SEO can do
SEO can bring targeted traffic to your website. It is paramount to marketing and is far better than other online marketing if the right kind of SEO Company is found. It is an effort oriented company and its results starts showing only after a period of time, nonetheless skill do play a very important role here. SEO is a great way to promote your site as it brings your website on top in Google as some search terms are typed there.
- Ø On-page SEO
Research related to keyword is very important as far as on page SEO is concerned. There are companies that might get you to the top of engines for absolutely wrong keywords. It is an aspect of a good SEO to get company to the top on Google with the most relevant keywords. The keywords are out on the WebPages, ideally not too many and are then repeated on other pages also. These search terms are an indication to Google that what is being typed is being looked on by people. It is also important for an SEO activity done On-page to see that the pages on the website are designed properly and can be understood well by Google when they examine the site.
- Ø Off-page building of link
This phase consist of purely link building. A well-organized SEO expert services ensures that there is abundance in links being built from relevant websites that are high ranked by Google and other engines. If it is a poor SEO company it might damage your company’s online status by building several poor links.
Article written by Vikesh Pithadiya - SEO Expert India
