Social Networking Sites – A platform to promote business?

Face book, Twitter, LinkedIn and many other Social Network Sites are getting better and bigger as the awareness of it being spread. Thousands of users have created their profile to be a part of such world’s largest community. In such Social Networking Sites, they are allowed to share their thoughts, views, videos, pictures and their own websites and blogs as well.  Some business oriented personalities observed the existence of millions people and made it a platform to promote their business. Thus, people started creating their company’s corporate pages to get the larger audience along with individual pages where people can come and like their interests. This activity, with the passage of time becomes a hot trend of aggressive  Internet marketing where different SEO Companies and SEO Expert services organise different contests or schemes to get people joining their corporate pages. Let’s talk about two of leading networking sites in the world and they are Face book and Twitter.

Face book

Among all networking communities Face book has broken all the records of popularity with over 500 million users as per survey. Now if you considered the Face book as a country, it would be the third largest in the world, can be seen as a potential market to get in touch with larger market. Face book has got many corporate pages where businessmen are introducing their business worldwide. It enables small business to perform their marketing activities and help to compete globally. Face book allows users to use different provided tools to customise the corporate profile. Group of people having similar interest can create and join community to share the knowledge in Face book which can be target audience for corporate world. Many diamond lovers have joined different kind of diamond communities where diamond traders can participate genuinely and can divert community participants to their own websites by posting some interesting content cleverly. While enough number of users have been members of a corporate page, a company can post features of different products on its wall to get attention of its customers or sometimes it can be used as a quick response customer care where problems related products can be discussed. Thus for corporates, Face book-the leading networking site has been a way to communicate with the customers.

Twitter

Worldwide more than 190 million users have their accounts with twitter which is known as a short notice board. It allows a user to write on a subject of maximum 140 characters. People can be aware of the latest news of their interests by following them. Many companies are using twitter as more of application where activities like publishing of latest news and also sometimes job vacancies being conducted. Thus interested people who had been following it can come to know about job vacancy. The usage of twitter is getting higher day by day by HR department of various organizations. Some detailed information on CORPORATE USAGE OF TWITTER will be shared next week.


Article written by Vikesh Pithadiya - SEO Expert India