Social Networking Sites – A platform to promote business?

Face book, Twitter, LinkedIn and many other Social Network Sites are getting better and bigger as the awareness of it being spread. Thousands of users have created their profile to be a part of such world’s largest community. In such Social Networking Sites, they are allowed to share their thoughts, views, videos, pictures and their own websites and blogs as well.  Some business oriented personalities observed the existence of millions people and made it a platform to promote their business. Thus, people started creating their company’s corporate pages to get the larger audience along with individual pages where people can come and like their interests. This activity, with the passage of time becomes a hot trend of aggressive  Internet marketing where different SEO Companies and SEO Expert services organise different contests or schemes to get people joining their corporate pages. Let’s talk about two of leading networking sites in the world and they are Face book and Twitter.

Face book

Among all networking communities Face book has broken all the records of popularity with over 500 million users as per survey. Now if you considered the Face book as a country, it would be the third largest in the world, can be seen as a potential market to get in touch with larger market. Face book has got many corporate pages where businessmen are introducing their business worldwide. It enables small business to perform their marketing activities and help to compete globally. Face book allows users to use different provided tools to customise the corporate profile. Group of people having similar interest can create and join community to share the knowledge in Face book which can be target audience for corporate world. Many diamond lovers have joined different kind of diamond communities where diamond traders can participate genuinely and can divert community participants to their own websites by posting some interesting content cleverly. While enough number of users have been members of a corporate page, a company can post features of different products on its wall to get attention of its customers or sometimes it can be used as a quick response customer care where problems related products can be discussed. Thus for corporates, Face book-the leading networking site has been a way to communicate with the customers.

Twitter

Worldwide more than 190 million users have their accounts with twitter which is known as a short notice board. It allows a user to write on a subject of maximum 140 characters. People can be aware of the latest news of their interests by following them. Many companies are using twitter as more of application where activities like publishing of latest news and also sometimes job vacancies being conducted. Thus interested people who had been following it can come to know about job vacancy. The usage of twitter is getting higher day by day by HR department of various organizations. Some detailed information on CORPORATE USAGE OF TWITTER will be shared next week.


Article written by Vikesh Pithadiya - SEO Expert India

Digital Media Marketing - Small Scale Business

There are two ways of marketing exist, one is direct way and the other one indirect. What is direct and indirect marketing? Many brands are available in the market for consumers and they approach them in thousands of way. One simple concept of direct marketing is to sell the product and spread the awareness is called traditional marketing where if consumer likes the product or service, he will spread the news and ultimately awareness about the product himself as he likes it. This approach of marketing always helps an organization when an organization itself is a large brand and people are aware of it. But what if an organization has a descent products and not getting enough number of consumers?

Here comes the time to implement the philosophy of Aggressive marketing. There many ways to implement aggressive marketing – like cutting cost and prices, hiring more sales executives, advertising the brand more utilising different kind of media. The main concept has to be increment in sales or in profit whatever way is used for that. But a smart businessman always looks at the ratio of investment vs. Return on Investment (ROI). Small Scale business often looks at their budget before they try to invest in a new concept. Cutting cost can affect majorly on production or financial department and hiring new people also needs a big investment as new hired executive need training and will be paid salary as well. To get consumers in, Advertisement is a better option among all. Advertisements on Television, book hoarding, advertisements in newspaper and get into touch with Internet are some of very wise options to choose for small scale business.

DIGITAL MEDIA MARKETING

In the new growing world, people are interconnected through internet and day by day the usage of it getting bigger and bigger which enables giant or small organization to connect a large audience and their own remained customers as well. Some smart businessmen have started using these marketing techniques to reach their customers, which is called DIGITAL MEDIA MARKETING. The amount of money and time are invested in it to promote your brand is very much lesser than the other way of advertisement. With a very small investment you are able to connect very huge number of audience. Many ways to get promoted online and Search Engine optimization (SEO), Pay Per Click (PPC), Affiliate Marketing, Social Media Marketing (SMM) are some of them which are getting very popular day by day. people are hiring SEO Experts to reach out the large audiance.


Article written by Vikesh Pithadiya (Author – Digital Marketing Zone)