After Google Panda and penguin update, many things have
changed in terms of SEO link building strategy. Almost all the web agencies
were approaching the way of mass submission of directories, articles and social
bookmarking but now it has been changed with the arrival of Google penguin
update. SEO Experts who were making a guy sit on the computer to run a
submission show were panelised by Google Penguin update. According to Google
penguin update, the websites which are focusing on the money keywords and
getting back links from irrelevant websites are panelised.
With Google penguin update, all the web agencies have
changed their link building strategy. SEO Experts have started building links
with different anchor text where company name and person names also used as
anchor text which seems like genuine participation. Social Bookmarking and
article submission has lost power as it was before. Blog posting with unique
and fresh articles are being followed but sometimes they get confused after a
limit. What other strategies can be used is the question. Actually that is not
the question but the question is how to participate in a genuine manner. What
subjects can be covered and what industry websites can be used as sub industry
where they can relate.
Let us have an example here. I have a client which is
dealing with all kind of rings (jewellery). As per Google penguin update I start analysing
the industries and topics which can engage with the product. I participate on
the website and blogs which are jewellery niches and then I also chose topics
of gifting and women’s choice. Ring can be given as gift then I wrote a nice
article on how one can impress somebody by giving a gift of ring and what occasion
can be used. I also cover a nice marriage and engagement related topic to
promote Engagement rings. Some fashion related websites also were utilised to
get backlinks. Some brand, status and gadget website were used to participates
as well. Such genuine and diversified participation make the website come on
the top with comparatively lesser backlinks.
Before it was all about submission but now it is about
genuine participation what Google prefers. Before a 10th pass guy
can sit and do it but now a guy with analytical and proper marketing skill can
only crack the organic listing of Google. Being an SEO Expert, I prefer going
with Google guideline rather than pushing Google to do so with submission.
Article written by Vikesh Pithadiya - SEO Expert from India
