Internet Marketing - Return on Investment

In the time of globalization different part of world are connecting  with each other through various medium and when term “business” comes to mind, Website has been very crucial tool for every size of businesses to connect globally. Even Small scale businesses also prefer to appear online with the help of website. The PC penetration of the world has been increasing rapidly since last around 7 years and the behaviour of people dealing with daily life online is also changing with it. Google has been the biggest search engine and the source to get the information. Google had been target to get visitors for websites and to generate online business when people started using Google to get information. Thus, Google, Facebook, twitter are such websites which are used to market products online. To reach audience online, Search engine optimization, pay per click, social media marketing, email marketing and affiliate marketing are the ways to get people visit your website to purchase your products or services but, many time visitors visit your website but do not look up to further. The conversion rate of the website scores very low. What to do at such time?

We will have a look at example of optimizing conversion online.

A pharmacy website is getting average 1000 visitors a day and only 10 people are purchasing the medicines of $10 everyday then the conversion rate of the website will be only 1% and total revenue would be $100. Is it worth the amount of money one has spent on hiring web services to get better ROI on website. I guess not.

If 1000 visitors are coming to you website then our efforts should make the maximum visitors to stick to our websites. If only 10 visitors are purchasing the products and 990 visitors are leaving the websites then find out the reason why they are leaving. There could be multiple reasons of making visitors leave the website. They could be prize, stuff vs money, confusing website, webpage loading time and lengthy process of E-commerce website.

Study the online consumer behaviour and accordingly design the website and try to increase ROI of the website. What is lacking in your website. Appear your brand on Facebook, Twitter and other social networking websites and make easy for your existing customers to update about your products and services. People daily login to their Facebook account and would find your recent update there in their account rather coming to your website every after sometime. If you are in business then its all about money at the end of the story. Think about the money, profit than only number of visitors and position in the market. Hire an SEO Expert who also consider ROI in his services than only SEO Services. 


Article written by Vikesh Pithadiya - SEO Expert India

The king of SEO 2012 - Content

As per recent search, content creation is the most highly important campaign as far as SEO is concerned and a very hard hitting too. In 2012 the bar of “Content Creation” is going to increase tremendously among the people. This is because due to the starkly competitive market people are always out for discovering the best SEO strategies to rank their website in the top position. However, to get the right kind of stuff with new and innovative ideas and content is important and also tough. This is because there is more traffic to your website only when the content is proper.  A good content attract viewers to get online traffic and to get further overwhelming results.

Creating a buzz helps a lot….but how?

Once you generate your website, people start coming in and soon enough interact with it and in case they find the site interesting they begin to spread the word about it to their peers and colleagues. We as a part of the company strive to innovate our website each and every day by writing outstanding and fresh content as it is known by one and all that “Content writing” is something that requires a lot of effort and labor of the mind and yields breathtaking outputs. A good content always assures you of the best output and website traffic.

Create Brand through communicating with customer

Actually, SEO content creation helps you to generate a way to increase your visibility. It works to push your site ahead towards ranking and in bringing in additional traffic for your website. A good content with excellent news conveying the brand message attracts prospective customers and helps a lot to keep them paying attention for longer period and urges them to stay connected with it further. Blog posts are the better content keys to generate enormous traffic.

Recent Google Panda Update – Back linking

Earlier almost all the SEO experts were trying to build as many links as possible, however, the scenario has been changed with the recent Google Panda update in October 2011. SEO expert who focus on creating brand rather only on SEO adopt such practices of releasing unique and fresh content which would be interesting to read for users. Blog Commenting and Blog Posting are the activities which allow you to get back links from high PR websites which in turn helps in also power up your ranking in Google. Thus you are doing both the things, creating brand through participation in various sites and also improving your website ranking in Google.

Keywords in the Body content

A website can be searched through many keyword terms, however, some of them have high volume search whereas some has low search volume. It is impossible to target all the keywords for back linking. After choosing high search volume keywords, the other low search volume keywords can be targeted in the body text, so that if someone searches for low search volume keywords, the chances of your website appearing in the top levels is more if you have powered up your website very well. Such game of targeting keywords can be played with the right content only. Other SEO practices won’t allow you play in such a smart fashion.


Article written by Vikesh Pithadiya - SEO Expert India

SEO Tips - Conversion Optimization

The video is powered by http://www.globalebusinessdeve.com




Tips on conversion optimization by SEO expert india - Vikesh Pithadiya
seo tips - conversion optimization, posted with vodpod

Link Building – Way to be King in SEO

In the present days, Link building is one the best ways to promote your website throughout the world. Additionally, it is the main technique in “Search Engine Optimization”. As we know there are many social networking sites which are currently a craze for millions of people as they want to stay connected through it for longer period to get an update about their areas of interest. This is the area on which you can bank on and increase your business sales.

Every company owns a website for advertising their products among millions of audience. The users are always keen to know more and more about new things in this ever competitive market. There are a lot of searches that takes place on Google and when users hit Google search, they always prefer to walk with first top five or ten relevant links. Since Every SEO expert desire to bring their websites on top ten lists, “Link Building” is the primary tool to rank your website in search engine. 

To increase traffic in your business website, it is very important to develop links with appropriate websites which are relevant to maximization of the website traffic. Seldom do some companies get connected through your website to provide service which is very vital for customer. We by now have already known that inbound links service play an essential role in the method of search engine operations and helps in ranking your website well in the search results. Also Google and other search engines trust heavily on inbound links to your website. This is because it needs to determine authority and popularity of your website. 

Every company wants to make their website popular by incorporating ideas for getting excellent and terrific ideas and by implementing the best possible tactics. You need to be different from the millions and here lies the way to it- link building. Link building is worthwhile for generating best revenue possible. 

Link building would be a secret weapon against your competitor if you both have done good work with your onsite SEO. It would boost your site rank beyond the ordinary; everything will be at par and link building can be a tie breaker.

If you are selecting the link building company, then you should hire it with utmost care after considering some amounts of homework. The correct credentials of the company and your good work will help you to promote your website tremendously. 

Article written by Vikesh Pithadiya - SEO Expert India.

Roaring Figures on Black Friday in the US Online Sales

This black Friday, online sales rose to huge proportions in the United States as per the latest news updates. Com score,  an internet source informed that this year the rise in sales on the eve of black Friday has increased to 26% as compared to the last year.  IBM Core-metrics have mentioned this rise as 24%.

Black Friday is the day after thanksgiving which is considered traditionally to be a beginning of the season for Christmas shopping. On this day, the retailers and shop owners open extremely early as the number of people coming for purchases is very high. There are many who open the shops as early as 4 am in the morning. This day is not a holiday to be specific; however, there are many employers especially non-retailers who give this day off to their employees, thereby increasing the number of shoppers. The name derives from the nature of business that it does which means that there is so much profit that the retailers are “in the black”. This day is considered to be the busiest day of shopping in a year.

The record of Comscore says that around 50 million people of America visited online sites of retail on this Friday. It also says that Amazon was the most visited site and had 50% more visitors than the rest of the sites. The analytics company reported that Best Buy, Walmart, Apple and Target are the ones who followed it.

With the increase in the trend towards shopping on smart phones and tablet computers, there is a huge rush in the mobile shopping too. IBM Coremetrics informed that purchases in the mobile increased by 9.8 % which is the highest in all these years as compared to 3.2% last year. Many SEO Expert services advised their clients to offer discount on online purchase to cover the maximum amount of the market on that day. Amazon reported that it is expecting more demands in the coming days.


Article written by Vikesh Pithadiya - SEO Expert India

Online marketing- the giant to reach out with..

Online marketing is one of the greatest tools of doing advertisement on the internet. It is almost a rage today given the increasing amount of people online these days. Our lives have completely transformed from being physical to technical. Online marketing is the safest and cheapest possible way to promote a company, product and its people. The art of online marketing is a real asset in today’s times. There are different ways that it can be done which includes press releases, online campaigns, pop ups, pop downs etc. these are various ways of bringing the specific product or company in public view.

 This type of marketing is a great tool from the SEO point of view. It is an almost a revolution as all the SEO activities are online. SEO machinery runs only with the power of the internet. The SEO Expert Services deploy several online marketing strategies in order to get more and more traffic into their sites. The social media is a huge platform where one can just foray their products and get into this online world of advertisement.   

 There is lots of information that are lapped up by the consumers online and this is happening faster than the marketers can keep pace with. Such difficulties occur when there is the social media is churning out a lot of information these days and it is through this that a particular site comes up higher in the Google ranking than its competitors. Hence, online marketing is one of the most successful ways of getting exactly what you need and that too at a very cheap price.

Article written by Vikesh Pithadiya - SEO Expert India

Online shopping today- a rage…

E- Commerce is taking up very fast in India and looks quite promising in India. Both travel oriented and non oriented e-commerce has developed a lot in the recent times not just in the cities but also in several metros. Attractive online discounts and deals are one of the main reasons for the development of these and wide spread popularity of these e-commerce portals according to various SEO expert Services. The business model for such success is not a complex one. Consumers buy things at high rate of discounts and get gradually hooked on to the concept of online shopping and there are deals that are happening at a price which is less than 30 to 70 percent of the original. Today a consumer does not feel shy about going for a shopping that is goes over 20000 to 25000 when previously it was not more than 5000 to 6000 INR.

This dissemination of the internet and the high rate of the younger audience base is the main reason for the development of this e-commerce trend. Comscore, which is an online measurement of media, has surveyed that around that almost 3/4rth of India’s internet audience is under the age of thirty five years and that the age group between 15 to 24 are the most frequent visitors to the various sites in the internet. Besides this, the e-commerce sites are hence huge making leaps in terms of making benefits on quality, delivery and availability. The survey says that in 2011, a 10% population in India has made online purchases from India either from home or work location.

This market has a long way to go as it has been seen by various surveys that online portals see an increase of visitors as much as 30 to 35 percent. A market research firm known as Juxtconsult claims that that the year 2011 will be very important for the way online shopping rises and fares in the media. The huge rate of models of homemade e-commerce portals are an indication of the trend is catching up fast with the population. Various sites like the homeshop18, futurebazaar, deal ho jaye of rediff.com, flipkart, etc. are examples of how these sites are making huge money. According to the SEO Experts these sites are one of the ways of getting up the ladder in the search engine optimization and bringing in more and more gains by inducing traffic into them.

Article written by Vikesh Pithadiya - SEO Expert India